Category: KNOW HOW
Enhancing your event with inspiring speakers
When it comes to International Women’s Day (IWD) and the growing presence of women in leadership and the corporate world, securing female speakers adds an extra layer of relevance and inspiration. Hearing first-hand from accomplished women who have overcome challenges, broken barriers, and made an impact in their industries can be incredibly motivating for audiences, especially for women looking to advance in their careers.
Women’s voices in business, politics, and beyond are more prominent than ever, and organisations are recognising the value of featuring female thought leaders at their events. Representation matters and seeing successful women on stage sharing their stories can empower others to strive for their goals with confidence.
Our experience
We’ve recently attended an International Women’s Day event, which highlighted some truly inspiring women:
Dr Julia Ebner – a renowned researcher and author specialising in extremism, disinformation, and cyber threats, Julia’s work provides crucial insights into the impact of digital movements on society. Her thought-provoking presentation shed light on the evolving digital landscape and the importance of awareness in today’s world.
Penny Mordaunt – a prominent political figure, penny has held key government roles, including leader of the house of commons and secretary of state for defence. Her talk highlighted the significance of strong leadership, resilience, and the role of women in politics and governance.
Maggie Alphonsi MBE – a legend in women’s rugby, Maggie broke barriers in the sporting world and has since become an advocate for diversity, motivation, and peak performance. Her inspiring story of perseverance and determination resonated strongly with the audience.
Guiding the conversation was Maryam Moshiri, the highly respected BBC news presenter, who ensured a seamless flow of discussion while bringing out insightful perspectives from each speaker.
The demand for female speakers is on the rise, and event organisers are increasingly prioritising diverse voices that bring new perspectives.
Some key trends include:
Authenticity and real-life stories – audiences connect most with speakers who share genuine experiences, challenges, and triumphs. Female speakers who have navigated male-dominated industries or overcome significant obstacles offer particularly compelling narratives.
Leadership and empowerment – many companies are actively working to support gender diversity in leadership. Women who have reached executive roles or influenced change within their sectors can inspire the next generation of female leaders.
Diversity and Inclusion – events that highlight the intersectionality of gender, race, and background in professional success are gaining traction. Female speakers from diverse industries, including tech, finance, media, and sports, bring valuable insights into the evolving corporate landscape.
Incorporating inspiring speakers into your event can take it from ordinary to extraordinary. Women speakers play a crucial role in encouraging and motivating future generations, especially around International Women’s Day. By showcasing the journeys, expertise, and achievements of female leaders, you create an environment where both women and men can learn, grow, and feel empowered to drive change.
Let SEVEN help
If you are looking to bring exceptional speakers to your next event, SEVEN can help curate the perfect lineup to ensure a memorable and impactful experience.
For companies seeking fresh ways to engage in their events, the shift to having an inspirational speaker is not just a trend – it is a powerful way to build stronger connections, inspire creativity, and leave a lasting impact. If you are planning your next event, why settle for ordinary when you can create something extraordinary? Take a look at our full service offering here and get in touch with our team on hello@sevenevents.co.uk today to start planning your event.
How AI is transforming the event industry
The integration of AI in event planning has significantly improved efficiency, personalisation, and engagement, making smart event planning more seamless than ever before. From venue selection and marketing strategies to attendee engagement and post-event analysis, AI-driven tools are reshaping the industry at every stage.
Smarter Planning and Logistics
One of the most significant impacts of AI in event management is in the planning phase. AI-powered tools streamline venue selection by analysing historical data, attendee preferences, and logistical requirements. This ensures that organisers choose the best venues, optimising the event’s success. Additionally, AI-driven scheduling tools help create seamless event timetables, minimising conflicts and maximising attendance.
AI event management platforms can also predict potential challenges and provide data-driven solutions to avoid logistical setbacks. For example, AI can assess weather forecasts, transportation logistics, and accommodation availability to help organisers make informed decisions. Virtual assistants like Siri, Alexa, and Google Assistant can integrate with event apps to help attendees schedule sessions, navigate the event, and receive real-time updates.
Targeted Marketing and Promotion
Marketing is crucial to an event’s success, and AI events enhances these efforts through data-driven strategies. AI can analyse past attendance data and online behaviour to identify and target potential attendees most likely to be interested in an event. With machine learning algorithms, AI can segment audiences based on demographics, preferences, and previous engagement, allowing for highly personalised marketing campaigns.
AI in event planning also enables real-time engagement tracking, helping marketers adjust their campaigns on the go. Chatbots powered by AI can interact with potential attendees, answering queries, sending reminders, and even processing registrations. Social media monitoring tools powered by AI can track engagement and sentiment analysis, helping event planners fine-tune their promotional efforts.
Seamless Registration and Check-In
The registration process is a critical touchpoint for attendees. Facial recognition technology can speed up the check-in process and enhance security by verifying attendee identities. This technology can also be used to track attendee engagement with different areas and activities at the event. AI-powered chatbots can handle registration queries and guide attendees through the process, providing instant support and reducing the burden on human staff.Smart event planning involves the use of AI-driven QR codes and NFC (Near Field Communication) technology to facilitate seamless entry and check-in. AI can also detect duplicate registrations, fraudulent entries, and unauthorised access, ensuring a secure and efficient registration process. By automating these tasks, organisers can focus on delivering a high-quality event experience.
Enhanced Attendee Engagement
Keeping attendees engaged throughout the event is essential for success. AI offers innovative solutions such as personalised session recommendations based on attendee interests and behaviour. AI-driven virtual assistants can help attendees navigate the event, find sessions, and connect with others, enhancing their overall experience. Augmented reality (AR) and virtual reality (VR) powered by AI can provide immersive experiences for product demos, virtual tours, and interactive sessions.
Gamification is another area where AI is making a significant impact. AI-driven gamification techniques can boost attendee engagement through quizzes, scavenger hunts, and interactive challenges. These activities not only make events more enjoyable but also encourage participation and knowledge retention. AI event management tools can track engagement levels, providing insights into what works best for different audience segments.
AI-Driven Networking and Matchmaking
Networking is a key reason why people attend events, and AI is making it more effective. AI-powered matchmaking tools can analyse attendee profiles, interests, and goals to suggest meaningful connections. These tools can recommend networking opportunities, schedule meetings, and facilitate introductions, ensuring that attendees get the most out of their experience.
Virtual and hybrid events can also benefit from AI-driven networking features, such as real-time language translation, AI-generated conversation starters, and smart scheduling tools that align with attendees’ availability and preferences. By making networking more targeted and efficient, AI is enhancing the value of in-person and virtual events alike.
Post-Event Analysis and Insights
The impact of AI in event planning extends beyond the event itself. AI-powered analytics tools help organisers measure success, identify areas for improvement, and gather valuable insights for future events. AI can analyse attendee feedback, social media sentiment, and engagement metrics to provide a comprehensive post-event report.
Additionally, AI can generate predictive insights by analysing trends from past events, helping organisers refine their strategies. These insights can be used to tailor future event content, optimise marketing efforts, and improve overall event experiences. The ability to collect and analyse vast amounts of data in real-time gives event planners a competitive edge in delivering high-quality, impactful events.
The Future of AI in Event Planning
As AI technology continues to evolve, its role in the event industry will only grow stronger. Smart event planning powered by AI will lead to more efficient processes, enhanced personalisation, and improved attendee satisfaction. From AI-driven virtual assistants to intelligent event analytics, the possibilities are endless.
AI event management is not just about automation; it’s about enhancing creativity, improving decision-making, and creating memorable experiences. With AI transforming the event industry, organisers who embrace these technologies will stay ahead of the curve, delivering innovative and engaging events that leave a lasting impact.
By leveraging AI in event planning, event professionals can streamline operations, boost engagement, and create smarter, more efficient events that set new standards in the industry. The future of events is AI-driven, and those who adapt will thrive in this exciting new landscape.
As AI technology continues to evolve, its impact on event management will only grow, offering exciting possibilities for the future. If you’re looking for advice on incorporating AI into your next event (with a human touch!), contact our expert team at hello@sevenevents.co.uk
#smarteventplanning #artificialintelligenceevents #AIeventmanagement #AIineventplanning
Post-event checklist: lessons learned and future success
Here’s a post-event checklist to help you maximize the impact of your corporate event:
1. Evaluate Performance
- Review Event Goals: Did the event meet its objectives?
- Analyze Attendee Feedback: Collect and analyze feedback from surveys and direct interactions.
- Track Key Metrics: Monitor attendance, engagement, and other relevant metrics.
2. Learn from Experience
- Identify Weak Points: Pinpoint areas where the event fell short.
- Understand Root Causes: Analyze the reasons behind any challenges.
- Implement Solutions: Develop strategies to avoid similar issues in future events.
3. Foster Strong Relationships
- Thank Key Stakeholders: Send personalized thank-you notes to speakers, sponsors, and attendees.
- Share Event Highlights: Post photos, videos, and blog posts on social media.
- Nurture Business Relationships: Follow up with potential clients, partners, and collaborators.
4. Document and Archive
- Create a Detailed Event Report: Document key decisions, challenges, and successes.
- Store Important Materials: Archive contracts, invoices, and other relevant paperwork.
- Update Event Planning Templates: Incorporate lessons learned into future event plans.
By following this post-event checklist, you can extract maximum value from your corporate event and position your organization for future success.
Want to take your corporate events to the next level? Let us help you create impactful events that drive results. Contact us today to learn how our expert event planning team can help you maximize your ROI.
Get the creativity flowing
Unique themes and concepts: creativity can be showcased through the selection of themes and concepts that resonate with the audience while aligning with the event’s purpose. These themes can be reflected in everything from the event’s branding to its activities and decorations.
Engaging activities and experiences: incorporating interactive and immersive experiences into the event program can captivate attendees and encourage active participation. These could include workshops, team-building exercises, gamification elements, or live entertainment.
Innovative technology integration: utilizing cutting-edge technology such as virtual reality, augmented reality, or interactive displays can add a futuristic and dynamic element to corporate events, enhancing engagement and leaving a lasting impact on attendees.
Creative content delivery: whether through dynamic presentations, storytelling, or multimedia displays, creatively delivering content can help convey key messages effectively and ensure that attendees remain engaged and attentive throughout the event.
Personalization: tailoring the event experience to individual attendees’ preferences and interests can demonstrate creativity and make participants feel valued. This could involve offering customizable elements such as agenda options, networking opportunities, or personalized gifts.
Surprise and delight: incorporating unexpected elements or surprises throughout the event can create moments of delight and excitement for attendees, leaving a positive impression and fostering a sense of anticipation for future events.
Overall, creativity in events involves thinking outside the box, experimenting with new ideas, and designing experiences that leave a lasting impression on attendees while achieving the event’s objectives.
Get in touch with our team on hello@sevenevents.co.uk to start planning your next unforgettable event experience.
Compelling content
Whether to nurture the company’s social networks, include photographs on the website or as a reference to the impact the event has on attendees, companies can take advantage of an event to create new marketing material.
To make the most of these opportunities during and after an event, we are giving you these tips to help you get the most out of the content of your corporate event:
1. Video production
Video production can be one of the most effective and practical marketing materials. Events often provide a large amount of information in a short time, so it is important to always be prepared to record what you need and take advantage of the highlights of the event for post event follow ups.
2. Live broadcast
Large events often attract potential participants from all over, however, not everyone who would like to attend can do so, whether due to cost, time, or because they live in another city.
Live streaming your event allows sessions and other activities to be shared with a wider audience. In fact, live streaming plays an important role in virtual and hybrid events, helping people around the world connect with each other.
This also opens the possibility of accessing this content at a later time, providing a potential marketing point to use directly after the event and in the future.
3. Strong content
To create strong content we need to understand the objectives before and take the time to be creative and obtain the necessary tools, technologies or equipment to develop the necessary information.
Events are one of the most powerful tools to generate interaction with your audience. Companies are seeking to continually innovate and adapt to deliver experiences that are not only impactful, but also relevant and sustainable in an ever-changing world.
We can help you maximise the impact of your next event with our comprehensive service offering. So, get in touch today to discuss your next event on hello@sevenevents.co.uk
Adapting your event format for multiple audiences
Here are our key strategies to achieve this:
1. Segmented content sessions
Offer parallel sessions or content tracks tailored to different audience types. For instance, in a conference, you might have tracks for beginners, experts, and industry professionals. By segmenting content, you ensure relevance and value for everyone.
2. Interactive elements
Incorporate a mix of passive and active participation options. For those who prefer hands-on involvement, include workshops, breakout sessions, or interactive tech like polling and Q&A features. Simultaneously, offer talks or panel discussions for those who prefer to observe and learn.
3. Hybrid & virtual options
If your event has a physical component, offer a hybrid format to engage remote attendees. Use live streaming, recorded content, and interactive platforms to create an inclusive experience for those unable to attend in person. This format also allows different time zones and schedules to be accommodated.
4. Networking opportunities
Design tailored networking sessions, grouped by industry, job role, or interests, so attendees can connect meaningfully. Offering virtual breakout rooms or curated one-on-one meetings can help different audience segments interact effectively.
5. Accessible design
Ensure that all aspects of the event, from content delivery to event platforms, are accessible to diverse groups. This includes offering translations, closed captioning, and ensuring venues are accessible for individuals with disabilities.
By personalising content, integrating interactive options, and ensuring accessibility, you can adapt the event format to cater effectively to multiple audiences.
If you need any support with your next event, contact us on hello@sevenevents.co.uk
How to plan a memorable event: expert tips from team SEVEN
Our approach to event planning and management starts with the client’s brief & our experience: utilising our expertise when taking the brief, we ensure we ask you the right questions to maximise the impact which is then communicated to our event teams, ensuring we understand the client’s goals, target audience, and desired impact.
Internally, we then dive into insights & creative thinking: applying insights from the events team and our in-house creative thinking ensures a solid foundation for delivery. Logistics and production are seamlessly incorporated into the process as the creative is developed.
Our logistics management is proven to deliver across a range of metrics from guest engagement to ROI. Making our process transparent and as frictionless as possible ensures repeatable results.
One of our core strengths as corporate event planners is our ability to foresee challenges and handle them proactively, ensuring a smooth experience from start to finish. On the big day, our team is on the ground, overseeing every aspect to guarantee that each moment aligns with the vision.
As we know that great event planning involves more than just booking a venue, we want to share our comprehensive guide to making your next event a resounding success.
1. Define your vision and objectives
A successful event begins with a clear purpose. At SEVEN we help you refine your vision, setting specific objectives that drive every decision. Establishing these goals ensures that every element, from branding to entertainment, aligns with the desired outcomes.
2. Know your audience
Understanding your audience is essential for delivering a tailored experience that resonates with them. Whether it’s employees, clients, or industry peers, we conduct thorough audience research to shape the event design. Knowing their expectations and preferences helps us to create a memorable atmosphere that makes guests feel appreciated and engaged.
3. Set a realistic budget
Budgeting may not be the most glamorous part of planning, but it’s one of the most crucial. We believe in transparent budgeting practices that ensure you get the best possible outcome without hidden costs. Together, we’ll set a realistic budget that accounts for all major elements—venue, catering, entertainment, creative, production, branding, and unexpected expenses—allowing flexibility for last-minute tweaks and ensuring maximum impact within your financial limits.
4. Choose the perfect venue
The right venue can make or break an event. Our role as your corporate event planner is to help you find a venue that aligns perfectly with your brand and the event’s purpose. We consider factors such as accessibility, capacity, ambiance, and amenities to create an environment that enhances your event’s theme and message.
5. Design an engaging programme
An event should flow seamlessly, with each segment serving a purpose. We craft a detailed programme that balances structure with spontaneity, ensuring guests stay engaged throughout. From keynote speakers and breakout sessions to entertainment acts and interactive activities, we create a schedule that’s both informative and enjoyable. This balance keeps guests entertained and gives them ample time to network, interact, and absorb your brand’s message.
6. Focus on creative and theming
Corporate events don’t have to be bland. Through strategic event planning and management, we incorporate innovative and creative elements that make your event stand out. We ensure every detail reflects your company’s unique identity. For themed events, we go the extra mile to create immersive environments where your guests are fully transported into your brand’s world.
7. Curate quality content
For many corporate events, content is king. Whether it’s a training seminar, product launch, or client appreciation night, content adds value and reinforces your message. Quality content creates a deeper connection with your audience and reinforces the value of attending your event.
8. Prioritise exceptional guest experience
The guest experience is at the heart of memorable events. From the first invitation to the final thank-you, we pay meticulous attention to the entire guest journey. This includes clear communication, easy-to-navigate registration, and personalised touches that make each guest feel special. By focusing on comfort and convenience, we ensure a seamless experience that leaves a positive impression on every attendee.
9. Leverage technology for a modern touch
Modern events thrive with the right tech. Whether it’s live-streaming options, interactive apps, or immersive displays, we integrate technology that enhances guest engagement and provides valuable insights for future events. Through online registration platforms, mobile event guides, or even virtual reality setups, we leverage cutting-edge solutions that not only make the event more enjoyable but also streamline logistics and track attendee engagement.
10. Organise logistics down to the last detail
A smoothly run event is a well-planned event. Our team manages all the logistics, from arranging transport and managing accommodation to coordinating vendors and ensuring proper on-site signage. We also build in contingency plans to handle any unexpected issues swiftly. This allows you to focus on your guests and enjoy the event, knowing that every detail is under control.
11. Gather feedback and measure success
The event doesn’t end when the last guest leaves. Measuring success is a critical step in the planning process, providing insights for future improvements. This post-event evaluation not only helps us improve but also showcases the value and ROI of the event to stakeholders.
Our event planning and management team has the expertise, creativity, and resources to elevate your corporate event from ordinary to extraordinary. SEVEN is here to help you plan and execute your next corporate event. Get in touch on hello@sevenevents.co.uk