Category: KNOW HOW
How new technology is transforming events – and why it matters for your guests
Personalisation powered by AI
No two guests are the same — and now, thanks to artificial intelligence, events don’t have to be either. AI is giving us the tools to tailor every touchpoint of an event — from personalised agendas and content recommendations to intelligent networking and feedback systems.
At SEVEN, we’ve embraced this technology to help our clients create more meaningful engagement. Picture this: a delegate walks into your event and receives a personalised agenda on their phone, curated to their role, industry, and interests. Or imagine an AI-powered networking tool that connects them with other attendees they’re most likely to engage with. It’s thoughtful, tailored, and leaves guests feeling as though the event was designed just for them.
And for international audiences, real-time translation and multilingual content can make all the difference in creating an inclusive and engaging experience.
LED screens that leave a lasting impression
Gone are the days of blurry projectors and dimly lit presentations. LED screens are redefining the visual language of events — and we couldn’t be more thrilled. These ultra-bright, high-definition displays can transform a space, create unforgettable focal points, and immerse your audience in your brand.
We’ve used LED screens to completely reimagine event environments. From huge wraparound video walls that react to what’s happening on stage, to modular screens arranged in creative shapes and formations — the possibilities are endless. One of our recent clients wanted a bold centrepiece — we built a custom LED cube tunnel that wowed guests the moment they arrived. The photos alone were worth it!
LED technology is also incredibly versatile, scaling beautifully for everything from intimate board meetings to arena-sized conferences. And because they’re so vibrant and clear, they perform brilliantly even in well-lit venues.
At SEVEN, we partner with trusted AV suppliers to ensure your content shines and your messaging lands exactly as you intend. And with our full-service event offering, we’ll handle all the tech planning and coordination — so you can focus on delivering the moment. Explore our services.
Virtual reality & immersive experiences
Want to really wow your audience? Step into the world of virtual and augmented reality. Immersive technology is helping brands tell their stories in ways that were unthinkable just a few years ago — by inviting guests to experience them first-hand.
Augmented reality is another brilliant tool we’re seeing used more frequently. Think 3D product models appearing on a guest’s phone during a live presentation, or interactive scavenger hunts across the venue floor. It’s not just fun — it creates moments people remember.
Smart event data
Behind every seamless event is a treasure trove of data — and when used wisely, it’s a game-changer. Event tech now gives us the tools to track everything from guest engagement and session popularity to dwell times at exhibition stands.
But we don’t just collect data for the sake of it. At SEVEN, we use it to refine and enhance future events. Want to know which speaker resonated the most? Curious about which breakouts were best attended? We can tell you — and we’ll use those insights to shape a sharper, more impactful event next time.
Seamless guest experiences
Of course, even the most cutting-edge technology needs to feel effortless for your guests. That’s where thoughtful UX comes in — from digital invitations and app-based agendas to QR check-ins and touchless registration. These small touches make a big difference.
We’ve seen clients win huge praise for introducing smart tech such as app-based live voting, digital feedback forms, and real-time social feeds displayed on LED walls. It’s about meeting people where they are — on their phones, in the moment — and making it easy for them to engage.
The future of events is here — and we’re just getting started
At SEVEN, we’re always looking ahead. Whether it’s AI-powered personalisation, LED showstoppers or immersive VR journeys, we’re constantly exploring the best ways to use technology to bring your audience closer to your story.
With our full-service event offering, we’ll work with you to design an experience that’s bold, connected, and perfectly aligned to your goals. We don’t believe in one-size-fits-all—and neither should you.
So, if you’re ready to take your event to the next level, let’s talk.
Get in touch with us at hello@sevenevents.co.uk – we’d love to help you create something spectacular.
The Art of Brand Storytelling: How to Do It Right
At SEVEN, we know that the best brands don’t just sell products or services – they tell powerful stories. Brand storytelling is about creating a deep emotional connection with your audience, making them feel like part of your journey. But how do you get it right?
What is Brand Storytelling?
Brand storytelling is more than just marketing – it’s about crafting a compelling narrative that aligns with your values and resonates with your audience. Whether you’re launching a new product, hosting an event, or simply refining your brand voice, building a story brand helps create a strong, consistent identity.
By weaving together your brand’s history, mission, and values, you create a relatable and memorable experience for your customers. It’s about moving beyond facts and figures to deliver stories that inspire, engage, and ultimately drive action.
The Key Elements of a Great Brand Story
1. Know Your Audience
Before you start crafting your story, you need to understand who you’re speaking to. What motivates them? What challenges do they face? How can your brand be part of their journey? Audience insight is crucial to making your storytelling authentic and impactful.
2. Define Your Brand’s Core Message
Every great story has a central theme. What is the heart of your brand’s story? Is it innovation, empowerment, sustainability, or transformation? Defining your message ensures that every piece of content aligns with your overarching brand narrative.
3. Make It Personal and Authentic
People connect with people – not just logos and taglines. Share real stories from your team, clients, or even behind-the-scenes moments that showcase your brand’s values in action. Authenticity is key to building trust and loyalty.
4. Create a Strong Emotional Connection
The most memorable brand stories evoke emotion. Whether it’s excitement, nostalgia, or inspiration, tapping into emotions helps create a lasting bond between your brand and your audience.
5. Keep It Consistent Across All Channels
A strong brand story should be woven into every touchpoint – from your website and social media to your events and client interactions. Consistency in tone, visuals, and messaging ensures a seamless experience for your audience.
Content Creation Planning: Bringing Your Brand Story to Life
Once you have a clear brand story, it’s time to bring it to life through strategic content creation planning.
- Use multiple formats – Blogs, videos, social media posts, and live events all offer unique ways to showcase your brand story.
- Engage your audience – Encourage interaction through storytelling campaigns, user-generated content, and immersive brand experiences.
- Measure success – Track engagement, conversions, and brand sentiment to refine your storytelling approach over time.
At SEVEN, we help brands craft compelling narratives that resonate. From live experiences to digital content, our expertise ensures that your brand story is not just heard – but felt. Discover more about our services here.
Let’s Tell Your Story Together
Great storytelling can transform the way people connect with your brand. Whether you’re looking to elevate your next event, build stronger client relationships, or create a lasting impact, SEVEN is here to help.
Ready to craft a story that inspires? Get in touch at hello@sevenevents.co.uk – let’s bring your brand story to life!
How to optimise an event’s ROI?
That’s why ROI event management is a big part of our work. We make sure every event we deliver is exciting and memorable and achieves clear results.
When you plan with purpose, it’s easier to show the return on investment, and that’s what helps our clients keep growing and making an impact.
Set clear goals from the very beginning
If you want to get real value from your event, it’s important to set clear goals right at the start.
Your goals might be things like generating new leads, motivating your team, engaging key stakeholders, building brand awareness, or even educating your audience.
Our team at SEVEN asks the right questions and works with you to turn your goals into clear, measurable outcomes. A key part of how we approach ROI in event management is by making sure every event has a clear purpose and delivers real results.
Take a look at our full service offering to see how we can support you in planning a goal-driven event that makes an impact.
Know your audience and create customised experiences
We believe a one-size-fits-all approach doesn’t cut it in a competitive market like today. Personalised experiences are far more engaging and leave a bigger impact. That could mean choosing the right content or creating breakout sessions that spark real interest.
We often use pre-event surveys, data from past events, and behavioural insights to get a clear picture of what your guests expect. This helps us design an event that feels relevant and meaningful, which in turn boosts the overall return on investment.
Design with purpose and impact
Great design can help tell your story, build your brand, and boost engagement – all of which play a big part in improving event ROI.
Our in-house creative team are experts at designing immersive, branded experiences that bring your message to life and leave a lasting impression. One of our recent projects is a great example of this.
A client came to us looking for a fresh creative partner to support their week-long hackathon. The brief was to transform a traditional hotel event space at Sopwell House into an inspiring, high-energy workspace for eight teams of hackers to solve real business challenges.
The event theme – “turning what if, into why not” – was central to everything. We developed a full event identity around that idea and applied it to every part of the guest journey.
To bring this vision to life, we reimagined the entire hotel space. We built bespoke branded walls, added new carpets, and installed a 5ft neon light feature to give it that cutting-edge, Silicon Valley feel. Each team was given their own hacking zone, with individual Surface Hubs to support collaboration and creativity.
We also thought about the human side. To keep energy levels high, we included barista coffee, retro games, massages, pizza nights and wine tasting. Everything was carefully designed to deliver results. And it worked. The space not only looked impressive but helped the teams stay focused, creative and inspired all week long.
Engage your audience throughout the journey
Every stage plays a role in delivering a meaningful experience and improving ROI event management.
Building excitement before the event, creating smooth and engaging moments during, and following up afterwards are all key to making sure your message lands and lasts.
One of our favourite examples of this was with TravelUp as part of their bold “Up Yours” campaign. They wanted to give London commuters a taste of Florida right in the middle of winter. We delivered a brilliant brand activation at Waterloo Station that brought the sunshine to the city.
We designed and built an immersive Florida beach experience, complete with a virtual reality journey through the state’s highlights. We even recreated the warmth with mounted heaters and beach-inspired visuals.
This led to high foot traffic, real brand engagement, and glowing feedback from the client:
“We are extremely happy with how everything went. We can’t fault the execution of the design and build and your professional organisation of the whole event.”
This kind of creative thinking and attention to the full delegate journey is exactly what makes ROI event management at SEVEN so impactful.
Measure what matters
Our team understands that event ROI means something different for every client. That’s why we focus on measuring what really matters to you and your business.
We believe that when you measure the right things, it’s easier to prove success and make smarter decisions for future events. That’s why ROI in event management is about understanding the bigger picture.
After every event, we provide detailed post-event reports that show what worked well and where there’s room to grow. We use a mix of tools and technology to capture data and give you real insights.
Let SEVEN help you plan with purpose
Every event starts with an idea, and at SEVEN, we’re here to turn that idea into something extraordinary. With our expertise in ROI in event management, we help our clients plan with purpose and achieve real results.
Our approach is always strategic. We consider every touchpoint, every moment, and every decision through the lens of value, making sure your event doesn’t just look great but works hard for your brand and your audience.
Take a look at our full service offering to see how we can help you get the most out of your next event.
Reach out to our team at hello@sevenevents.co.uk and let’s talk about how we can help you maximise your event ROI.
Behind the Scenes: What Event Planners Really Do
The Dream Begins: Understanding Your Vision
The first thing we do when working with a client is listen – really listen. Understanding your vision is our top priority. We want to know what your goals are, how you want people to feel, and what message you want to convey. This initial meeting is a crucial first step in shaping the event to match your brand, values, and style.
We’ll dive into the details: What’s the theme? What’s the vibe? Are there any must-haves or absolute no-go’s? The more we know about your expectations, the better we can help turn your ideas into reality. At SEVEN, we believe in creating events that reflect your brand and make a lasting impression.
Creating the Blueprint: Planning Every Detail
Once we have a clear picture of your vision, the next step is the heavy lifting – planning! Think of it like creating the roadmap for a road trip; we map out every route, every stop, and every moment to ensure your event goes off without a hitch.
This phase involves a lot of coordination – from securing the perfect venue, booking vendors and suppliers, to designing the layout and handling logistics. At SEVEN, we use our extensive network to work with the best professionals in the business. We’re passionate about building relationships with trusted suppliers, which means we can confidently hand-pick the best talent for your event.
We focus on the small details that will have a big impact. We think about the seating arrangements, décor, lighting, and sound – all the elements that contribute to the atmosphere of your event. Our goal is to create an experience that engages all the senses and keeps guests talking long after the event has ended.
Budgeting with Precision
One of the most important aspects of event planning is managing the budget. We understand that you want to get the most value out of your investment, and that’s where our expertise shines. We’ll help you allocate your budget strategically, ensuring that we focus on the most important elements while keeping everything within your financial plan.
We’re also great at finding creative solutions, ensuring you can still have that stunning centrepiece or high-tech AV setup without breaking the bank. At SEVEN, we’re always looking for ways to maximize your investment while delivering an unforgettable event.
Making It Happen: Coordinating the Event Day
As the event day approaches, the excitement builds! But it’s also when the real magic happens. This is when all our planning comes to life, and we pull together all the moving parts to ensure everything runs smoothly.
On event day, we’re on-site early, managing vendors, overseeing setup, and double-checking every detail. Whether it’s directing the flow of guests, coordinating with the caterers, or ensuring the speakers have everything they need, we’re always a step ahead, anticipating potential hiccups before they happen.
We create an event day timeline – a detailed schedule that outlines every moment of the day, from the moment guests arrive to the final farewell. We don’t just sit back and relax when the event is happening. Instead, we’re in constant communication with all vendors, troubleshooting any issues that arise, and ensuring that everything aligns with your vision.
Wrapping It Up: Event Aftercare and Follow-Up
At SEVEN, we pride ourselves on delivering a seamless, stress-free event planning experience. We’re here to take the burden off your shoulders, so you can enjoy the process and, most importantly, enjoy the event itself. We understand that events are more than just gatherings; they’re opportunities to make lasting memories, build connections, and celebrate milestones. Ready to bring your next event to life? Let’s make it happen! Get in touch with us today and experience the magic of professional event planning – hello@sevenevents.co.uk
Swiss Incentives: Where Natural Beauty Meets Timeless Charm
Our team has the expertise and the connections to help you design a tailored experience that’s perfect for your group. Recently, our Senior Project Manager, Chelsey, took a study trip through three of Switzerland’s most iconic cities, with a pitstop in the breathtaking Swiss Alps. Here’s a glimpse of her must-do highlights that made the trip unforgettable, and how SEVEN incentive services can turn your incentive dreams into a reality.
Lausanne: Charm and Culture by the Lake
Perched on the shores of Lake Geneva, Lausanne is one of Switzerland’s most enchanting cities. Known for its cobbled streets, world-class museums, and vibrant cultural scene, it’s the perfect destination for a refined and relaxing incentive experience. One of the highlights of Lausanne is the Olympic Museum, which celebrates the city’s history as the headquarters of the International Olympic Committee. Whether you’re an avid sports fan or simply appreciate stunning architecture, this museum is a must-see.
As you wander the streets of the city, you’ll find charming cafés offering a perfect place to pause and enjoy a coffee with a view of the Alps across the lake. The panoramic views from the lakeside are nothing short of breathtaking, making Lausanne a picturesque and memorable spot for your group.
Bern: A Fairytale Setting
Next up is Bern, the capital city of Switzerland, where you’ll feel like you’ve stepped into a medieval fairytale. The city’s UNESCO World Heritage-listed Old Town is full of history and charm, with cobbled streets, fountains, and the iconic Zytglogge clock tower. It’s a place where time slows down, allowing your team to soak in the atmosphere and enjoy the unique character of Switzerland’s capital.
After exploring the old town, indulge in some of Bern’s delicious local treats. Be sure to sample Swiss chocolate (it’s a must in any Swiss city!) and try a traditional schnitzel at one of the local restaurants. In Bern, every meal is an experience. Whether it’s a gourmet dinner or a casual lunch, you’ll find that the food is as much a part of the charm as the city itself.
Lucerne: The Ultimate Base for Adventure and Relaxation
Lucerne is a true gem in Switzerland’s crown, offering an ideal balance of adventure and relaxation. With its crystal-clear lake and easy access to the Swiss Alps, Lucerne is a fantastic base for groups looking to mix business with pleasure. The town is nestled in a stunning valley surrounded by mountains, so the views are simply unbeatable.
From Lucerne, your group can head up to Mount Titlis, where you can enjoy skiing in the winter, or experience a thrilling ride on a snowmobile. If you prefer something a bit more laid-back, you can savor a cup of mulled wine in a cozy igloo while taking in the incredible alpine vistas. The combination of activities makes Lucerne an exceptional destination for team-building and incentive trips.
If you’re after something truly luxurious, we recommend staying at the Burgenstock Resort. Perched high above the lake, this resort offers an infinity pool with panoramic views of the surrounding mountains and water. It’s the ultimate in relaxation and luxury, and it’s the perfect spot to recharge after a busy day of activities.
How SEVEN Can Help
Planning an incentive trip can be a daunting task, but with SEVEN by your side, we’ll make it effortless. From designing your itinerary to managing every last detail, we’ll take care of the logistics so you can focus on the experience. We’ll work with you to create a bespoke itinerary that aligns with your goals, whether it’s fostering team bonding through outdoor activities, hosting a luxury retreat, or offering a mix of both.
With our deep knowledge of Switzerland’s best destinations and experiences, we can suggest hidden gems, curate one-of-a-kind events, and handle all the planning so that you can enjoy a stress-free and unforgettable incentive trip.
If you’re ready to reward your team with a Swiss adventure like no other, contact us at hello@sevenevents.co.uk Let’s start planning your ultimate incentive trip today!
Enhancing your event with inspiring speakers
When it comes to International Women’s Day (IWD) and the growing presence of women in leadership and the corporate world, securing female speakers adds an extra layer of relevance and inspiration. Hearing first-hand from accomplished women who have overcome challenges, broken barriers, and made an impact in their industries can be incredibly motivating for audiences, especially for women looking to advance in their careers.
Women’s voices in business, politics, and beyond are more prominent than ever, and organisations are recognising the value of featuring female thought leaders at their events. Representation matters and seeing successful women on stage sharing their stories can empower others to strive for their goals with confidence.
Our experience
We’ve recently attended an International Women’s Day event, which highlighted some truly inspiring women:
Dr Julia Ebner – a renowned researcher and author specialising in extremism, disinformation, and cyber threats, Julia’s work provides crucial insights into the impact of digital movements on society. Her thought-provoking presentation shed light on the evolving digital landscape and the importance of awareness in today’s world.
Penny Mordaunt – a prominent political figure, penny has held key government roles, including leader of the house of commons and secretary of state for defence. Her talk highlighted the significance of strong leadership, resilience, and the role of women in politics and governance.
Maggie Alphonsi MBE – a legend in women’s rugby, Maggie broke barriers in the sporting world and has since become an advocate for diversity, motivation, and peak performance. Her inspiring story of perseverance and determination resonated strongly with the audience.
Guiding the conversation was Maryam Moshiri, the highly respected BBC news presenter, who ensured a seamless flow of discussion while bringing out insightful perspectives from each speaker.
The demand for female speakers is on the rise, and event organisers are increasingly prioritising diverse voices that bring new perspectives.
Some key trends include:
Authenticity and real-life stories – audiences connect most with speakers who share genuine experiences, challenges, and triumphs. Female speakers who have navigated male-dominated industries or overcome significant obstacles offer particularly compelling narratives.
Leadership and empowerment – many companies are actively working to support gender diversity in leadership. Women who have reached executive roles or influenced change within their sectors can inspire the next generation of female leaders.
Diversity and Inclusion – events that highlight the intersectionality of gender, race, and background in professional success are gaining traction. Female speakers from diverse industries, including tech, finance, media, and sports, bring valuable insights into the evolving corporate landscape.
Incorporating inspiring speakers into your event can take it from ordinary to extraordinary. Women speakers play a crucial role in encouraging and motivating future generations, especially around International Women’s Day. By showcasing the journeys, expertise, and achievements of female leaders, you create an environment where both women and men can learn, grow, and feel empowered to drive change.
Let SEVEN help
If you are looking to bring exceptional speakers to your next event, SEVEN can help curate the perfect lineup to ensure a memorable and impactful experience.
For companies seeking fresh ways to engage in their events, the shift to having an inspirational speaker is not just a trend – it is a powerful way to build stronger connections, inspire creativity, and leave a lasting impact. If you are planning your next event, why settle for ordinary when you can create something extraordinary? Take a look at our full service offering here and get in touch with our team on hello@sevenevents.co.uk today to start planning your event.
How AI is transforming the event industry
The integration of AI in event planning has significantly improved efficiency, personalisation, and engagement, making smart event planning more seamless than ever before. From venue selection and marketing strategies to attendee engagement and post-event analysis, AI-driven tools are reshaping the industry at every stage.
Smarter Planning and Logistics
One of the most significant impacts of AI in event management is in the planning phase. AI-powered tools streamline venue selection by analysing historical data, attendee preferences, and logistical requirements. This ensures that organisers choose the best venues, optimising the event’s success. Additionally, AI-driven scheduling tools help create seamless event timetables, minimising conflicts and maximising attendance.
AI event management platforms can also predict potential challenges and provide data-driven solutions to avoid logistical setbacks. For example, AI can assess weather forecasts, transportation logistics, and accommodation availability to help organisers make informed decisions. Virtual assistants like Siri, Alexa, and Google Assistant can integrate with event apps to help attendees schedule sessions, navigate the event, and receive real-time updates.
Targeted Marketing and Promotion
Marketing is crucial to an event’s success, and AI events enhances these efforts through data-driven strategies. AI can analyse past attendance data and online behaviour to identify and target potential attendees most likely to be interested in an event. With machine learning algorithms, AI can segment audiences based on demographics, preferences, and previous engagement, allowing for highly personalised marketing campaigns.
AI in event planning also enables real-time engagement tracking, helping marketers adjust their campaigns on the go. Chatbots powered by AI can interact with potential attendees, answering queries, sending reminders, and even processing registrations. Social media monitoring tools powered by AI can track engagement and sentiment analysis, helping event planners fine-tune their promotional efforts.
Seamless Registration and Check-In
The registration process is a critical touchpoint for attendees. Facial recognition technology can speed up the check-in process and enhance security by verifying attendee identities. This technology can also be used to track attendee engagement with different areas and activities at the event. AI-powered chatbots can handle registration queries and guide attendees through the process, providing instant support and reducing the burden on human staff.Smart event planning involves the use of AI-driven QR codes and NFC (Near Field Communication) technology to facilitate seamless entry and check-in. AI can also detect duplicate registrations, fraudulent entries, and unauthorised access, ensuring a secure and efficient registration process. By automating these tasks, organisers can focus on delivering a high-quality event experience.
Enhanced Attendee Engagement
Keeping attendees engaged throughout the event is essential for success. AI offers innovative solutions such as personalised session recommendations based on attendee interests and behaviour. AI-driven virtual assistants can help attendees navigate the event, find sessions, and connect with others, enhancing their overall experience. Augmented reality (AR) and virtual reality (VR) powered by AI can provide immersive experiences for product demos, virtual tours, and interactive sessions.
Gamification is another area where AI is making a significant impact. AI-driven gamification techniques can boost attendee engagement through quizzes, scavenger hunts, and interactive challenges. These activities not only make events more enjoyable but also encourage participation and knowledge retention. AI event management tools can track engagement levels, providing insights into what works best for different audience segments.
AI-Driven Networking and Matchmaking
Networking is a key reason why people attend events, and AI is making it more effective. AI-powered matchmaking tools can analyse attendee profiles, interests, and goals to suggest meaningful connections. These tools can recommend networking opportunities, schedule meetings, and facilitate introductions, ensuring that attendees get the most out of their experience.
Virtual and hybrid events can also benefit from AI-driven networking features, such as real-time language translation, AI-generated conversation starters, and smart scheduling tools that align with attendees’ availability and preferences. By making networking more targeted and efficient, AI is enhancing the value of in-person and virtual events alike.
Post-Event Analysis and Insights
The impact of AI in event planning extends beyond the event itself. AI-powered analytics tools help organisers measure success, identify areas for improvement, and gather valuable insights for future events. AI can analyse attendee feedback, social media sentiment, and engagement metrics to provide a comprehensive post-event report.
Additionally, AI can generate predictive insights by analysing trends from past events, helping organisers refine their strategies. These insights can be used to tailor future event content, optimise marketing efforts, and improve overall event experiences. The ability to collect and analyse vast amounts of data in real-time gives event planners a competitive edge in delivering high-quality, impactful events.
The Future of AI in Event Planning
As AI technology continues to evolve, its role in the event industry will only grow stronger. Smart event planning powered by AI will lead to more efficient processes, enhanced personalisation, and improved attendee satisfaction. From AI-driven virtual assistants to intelligent event analytics, the possibilities are endless.
AI event management is not just about automation; it’s about enhancing creativity, improving decision-making, and creating memorable experiences. With AI transforming the event industry, organisers who embrace these technologies will stay ahead of the curve, delivering innovative and engaging events that leave a lasting impact.
By leveraging AI in event planning, event professionals can streamline operations, boost engagement, and create smarter, more efficient events that set new standards in the industry. The future of events is AI-driven, and those who adapt will thrive in this exciting new landscape.
As AI technology continues to evolve, its impact on event management will only grow, offering exciting possibilities for the future. If you’re looking for advice on incorporating AI into your next event (with a human touch!), contact our expert team at hello@sevenevents.co.uk
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Post-event checklist: lessons learned and future success
Here’s a post-event checklist to help you maximize the impact of your corporate event:
1. Evaluate Performance
- Review Event Goals: Did the event meet its objectives?
- Analyze Attendee Feedback: Collect and analyze feedback from surveys and direct interactions.
- Track Key Metrics: Monitor attendance, engagement, and other relevant metrics.
2. Learn from Experience
- Identify Weak Points: Pinpoint areas where the event fell short.
- Understand Root Causes: Analyze the reasons behind any challenges.
- Implement Solutions: Develop strategies to avoid similar issues in future events.
3. Foster Strong Relationships
- Thank Key Stakeholders: Send personalized thank-you notes to speakers, sponsors, and attendees.
- Share Event Highlights: Post photos, videos, and blog posts on social media.
- Nurture Business Relationships: Follow up with potential clients, partners, and collaborators.
4. Document and Archive
- Create a Detailed Event Report: Document key decisions, challenges, and successes.
- Store Important Materials: Archive contracts, invoices, and other relevant paperwork.
- Update Event Planning Templates: Incorporate lessons learned into future event plans.
By following this post-event checklist, you can extract maximum value from your corporate event and position your organization for future success.
Want to take your corporate events to the next level? Let us help you create impactful events that drive results. Contact us today to learn how our expert event planning team can help you maximize your ROI.
Get the creativity flowing
Unique themes and concepts: creativity can be showcased through the selection of themes and concepts that resonate with the audience while aligning with the event’s purpose. These themes can be reflected in everything from the event’s branding to its activities and decorations.
Engaging activities and experiences: incorporating interactive and immersive experiences into the event program can captivate attendees and encourage active participation. These could include workshops, team-building exercises, gamification elements, or live entertainment.
Innovative technology integration: utilizing cutting-edge technology such as virtual reality, augmented reality, or interactive displays can add a futuristic and dynamic element to corporate events, enhancing engagement and leaving a lasting impact on attendees.
Creative content delivery: whether through dynamic presentations, storytelling, or multimedia displays, creatively delivering content can help convey key messages effectively and ensure that attendees remain engaged and attentive throughout the event.
Personalization: tailoring the event experience to individual attendees’ preferences and interests can demonstrate creativity and make participants feel valued. This could involve offering customizable elements such as agenda options, networking opportunities, or personalized gifts.
Surprise and delight: incorporating unexpected elements or surprises throughout the event can create moments of delight and excitement for attendees, leaving a positive impression and fostering a sense of anticipation for future events.
Overall, creativity in events involves thinking outside the box, experimenting with new ideas, and designing experiences that leave a lasting impression on attendees while achieving the event’s objectives.
Get in touch with our team on hello@sevenevents.co.uk to start planning your next unforgettable event experience.
Compelling content
Whether to nurture the company’s social networks, include photographs on the website or as a reference to the impact the event has on attendees, companies can take advantage of an event to create new marketing material.
To make the most of these opportunities during and after an event, we are giving you these tips to help you get the most out of the content of your corporate event:
1. Video production
Video production can be one of the most effective and practical marketing materials. Events often provide a large amount of information in a short time, so it is important to always be prepared to record what you need and take advantage of the highlights of the event for post event follow ups.
2. Live broadcast
Large events often attract potential participants from all over, however, not everyone who would like to attend can do so, whether due to cost, time, or because they live in another city.
Live streaming your event allows sessions and other activities to be shared with a wider audience. In fact, live streaming plays an important role in virtual and hybrid events, helping people around the world connect with each other.
This also opens the possibility of accessing this content at a later time, providing a potential marketing point to use directly after the event and in the future.
3. Strong content
To create strong content we need to understand the objectives before and take the time to be creative and obtain the necessary tools, technologies or equipment to develop the necessary information.
Events are one of the most powerful tools to generate interaction with your audience. Companies are seeking to continually innovate and adapt to deliver experiences that are not only impactful, but also relevant and sustainable in an ever-changing world.
We can help you maximise the impact of your next event with our comprehensive service offering. So, get in touch today to discuss your next event on hello@sevenevents.co.uk