Author: client
The Art of Brand Storytelling: How to Do It Right
At SEVEN, we know that the best brands don’t just sell products or services – they tell powerful stories. Brand storytelling is about creating a deep emotional connection with your audience, making them feel like part of your journey. But how do you get it right?
What is Brand Storytelling?
Brand storytelling is more than just marketing – it’s about crafting a compelling narrative that aligns with your values and resonates with your audience. Whether you’re launching a new product, hosting an event, or simply refining your brand voice, building a story brand helps create a strong, consistent identity.
By weaving together your brand’s history, mission, and values, you create a relatable and memorable experience for your customers. It’s about moving beyond facts and figures to deliver stories that inspire, engage, and ultimately drive action.
The Key Elements of a Great Brand Story
1. Know Your Audience
Before you start crafting your story, you need to understand who you’re speaking to. What motivates them? What challenges do they face? How can your brand be part of their journey? Audience insight is crucial to making your storytelling authentic and impactful.
2. Define Your Brand’s Core Message
Every great story has a central theme. What is the heart of your brand’s story? Is it innovation, empowerment, sustainability, or transformation? Defining your message ensures that every piece of content aligns with your overarching brand narrative.
3. Make It Personal and Authentic
People connect with people – not just logos and taglines. Share real stories from your team, clients, or even behind-the-scenes moments that showcase your brand’s values in action. Authenticity is key to building trust and loyalty.
4. Create a Strong Emotional Connection
The most memorable brand stories evoke emotion. Whether it’s excitement, nostalgia, or inspiration, tapping into emotions helps create a lasting bond between your brand and your audience.
5. Keep It Consistent Across All Channels
A strong brand story should be woven into every touchpoint – from your website and social media to your events and client interactions. Consistency in tone, visuals, and messaging ensures a seamless experience for your audience.
Content Creation Planning: Bringing Your Brand Story to Life
Once you have a clear brand story, it’s time to bring it to life through strategic content creation planning.
- Use multiple formats – Blogs, videos, social media posts, and live events all offer unique ways to showcase your brand story.
- Engage your audience – Encourage interaction through storytelling campaigns, user-generated content, and immersive brand experiences.
- Measure success – Track engagement, conversions, and brand sentiment to refine your storytelling approach over time.
At SEVEN, we help brands craft compelling narratives that resonate. From live experiences to digital content, our expertise ensures that your brand story is not just heard – but felt. Discover more about our services here.
Let’s Tell Your Story Together
Great storytelling can transform the way people connect with your brand. Whether you’re looking to elevate your next event, build stronger client relationships, or create a lasting impact, SEVEN is here to help.
Ready to craft a story that inspires? Get in touch at hello@sevenevents.co.uk – let’s bring your brand story to life!
Celebrating Employees in a Meaningful Way: Creative Employee Recognition Ideas That Inspire and Motivate
The success of any organisation lies in the efforts of its team, so why not make them feel appreciated in a way that’s as special as the events we curate? Employee recognition is not only a way to acknowledge their achievements but a powerful tool to boost morale, foster loyalty, and create an environment where everyone thrives.
Let’s dive into some creative and meaningful employee recognition ideas and explore ways to recognise employees in a way that genuinely resonates with them. Whether you’re starting from scratch or looking to enhance your existing employee recognition program, we’ve got you covered!
Why Employee Recognition Matters
Firstly, it’s important to remind ourselves why employee recognition is so important, when employees feel seen and valued, they’re more motivated, engaged, and connected to your organisation’s mission. It’s simple: recognition breeds happiness and productivity. A well-thought-out recognition program shows your team that their efforts matter and that you’re invested in their growth.
Take a look at some ways SEVEN can help make your recognition efforts truly stand out with our recognition and incentives service and have a read through some of the following ideas we have, to impactfully recognise your employees !
1. Host Memorable Experiences
We understand that experiences have the power to elevate moments and create lasting memories. We can help to create and design an experience specifically for employee recognition, something that makes your employees say “WOW” and leaves them talking about it for months. We’re talking money can’t buy experiences that make employees feel like the stars of the show.
Imagine creating a tailored made incentive program, across the world, that aligns with your employees wants and you don’t need to worry about organising it! SEVEN will be an extension of you who can manage the experience end to end, from destination scoping, itinerary planning, logistics and delegate management, and on-site support.
2. Celebrate Milestones in a Big Way
We’ve all heard about employee anniversaries or “employee of the month,” but have you ever thought about celebrating the little milestones that make a difference? Whether it’s completing a major project, hitting sales targets, or simply going above and beyond, it’s the small wins that often go unnoticed.
Incorporating these smaller scale events into your employee recognition program will not only keep employees motivated but also create a culture of appreciation. You don’t have to wait for big achievements — celebrating consistent effort builds momentum and reinforces positive behaviour. Throw that party, organise a team lunch or share the milestone in a company-wide meeting. The key is to ensure the recognition feels meaningful and is done in a way that makes the employee feel valued.
3. Give Employees a Voice
Sometimes, the best ways to recognise employees come from allowing them to be part of the process. Recognition doesn’t always need to be a top-down approach. Giving employees the opportunity to nominate colleagues for recognition is a great way to encourage a culture of appreciation. Peer-to-peer recognition is powerful because it fosters a sense of community and camaraderie.
This could be done through a monthly or quarterly nomination process, where employees can shout out the contributions of their peers or let them have a say about the experiences they would like. Send out a survey to employees asking how they would like to spend one of their Fridays as part of the recognition program, and make it happen! You’d be amazed at how much impact letting your employees have their say, can have on both the person being recognised and the overall team spirit.
4. Create a “Thank You Wall” or “Kudos Board”
Sometimes, a simple gesture like a thank you can go a long way. If you’re looking for something that’s easy, accessible, and ongoing, a thank you wall, or kudos board could be the perfect solution. It’s a physical or virtual space where employees can post notes of gratitude or shout-outs to their coworkers. It can be as informal as a digital board or as creative as a bulletin board filled with colourful posts and photos. SEVEN can help you create your next ‘thank you’, using our creative studio we can bring your vision to life.
5. Recognize Publicly and Privately
While public recognition can be a great motivator for some, others may appreciate a quieter approach. There’s no one-size-fits-all when it comes to recognition. Some employees thrive under the spotlight, while others prefer a more private acknowledgment. Strike the right balance by recognising your team members both in group settings and in more intimate, one-on-one ways.
Whether you are hosting a large sales conference and want to recognise your top sales performers or hosting a smaller roundtable for the team and want to recognise a key team member that has worked incredibly hard, SEVEN can help you make it special.
Recognition Is All About the People
At the end of the day, the best employee recognition ideas are the ones that come from the heart. Whether it’s through incentives, fun experience days, small gestures, or personal touches, taking the time to appreciate your employees shows them that they are the real stars of your organisation.
By weaving recognition into the fabric of your company, you’re not just creating a happier, more engaged workforce — you’re building a team that’s inspired to reach new heights together. So, let’s make it happen — celebrate your employees by getting in touch with the SEVEN team.
How to optimise an event’s ROI?
That’s why ROI event management is a big part of our work. We make sure every event we deliver is exciting and memorable and achieves clear results.
When you plan with purpose, it’s easier to show the return on investment, and that’s what helps our clients keep growing and making an impact.
Set clear goals from the very beginning
If you want to get real value from your event, it’s important to set clear goals right at the start.
Your goals might be things like generating new leads, motivating your team, engaging key stakeholders, building brand awareness, or even educating your audience.
Our team at SEVEN asks the right questions and works with you to turn your goals into clear, measurable outcomes. A key part of how we approach ROI in event management is by making sure every event has a clear purpose and delivers real results.
Take a look at our full service offering to see how we can support you in planning a goal-driven event that makes an impact.
Know your audience and create customised experiences
We believe a one-size-fits-all approach doesn’t cut it in a competitive market like today. Personalised experiences are far more engaging and leave a bigger impact. That could mean choosing the right content or creating breakout sessions that spark real interest.
We often use pre-event surveys, data from past events, and behavioural insights to get a clear picture of what your guests expect. This helps us design an event that feels relevant and meaningful, which in turn boosts the overall return on investment.
Design with purpose and impact
Great design can help tell your story, build your brand, and boost engagement – all of which play a big part in improving event ROI.
Our in-house creative team are experts at designing immersive, branded experiences that bring your message to life and leave a lasting impression. One of our recent projects is a great example of this.
A client came to us looking for a fresh creative partner to support their week-long hackathon. The brief was to transform a traditional hotel event space at Sopwell House into an inspiring, high-energy workspace for eight teams of hackers to solve real business challenges.
The event theme – “turning what if, into why not” – was central to everything. We developed a full event identity around that idea and applied it to every part of the guest journey.
To bring this vision to life, we reimagined the entire hotel space. We built bespoke branded walls, added new carpets, and installed a 5ft neon light feature to give it that cutting-edge, Silicon Valley feel. Each team was given their own hacking zone, with individual Surface Hubs to support collaboration and creativity.
We also thought about the human side. To keep energy levels high, we included barista coffee, retro games, massages, pizza nights and wine tasting. Everything was carefully designed to deliver results. And it worked. The space not only looked impressive but helped the teams stay focused, creative and inspired all week long.
Engage your audience throughout the journey
Every stage plays a role in delivering a meaningful experience and improving ROI event management.
Building excitement before the event, creating smooth and engaging moments during, and following up afterwards are all key to making sure your message lands and lasts.
One of our favourite examples of this was with TravelUp as part of their bold “Up Yours” campaign. They wanted to give London commuters a taste of Florida right in the middle of winter. We delivered a brilliant brand activation at Waterloo Station that brought the sunshine to the city.
We designed and built an immersive Florida beach experience, complete with a virtual reality journey through the state’s highlights. We even recreated the warmth with mounted heaters and beach-inspired visuals.
This led to high foot traffic, real brand engagement, and glowing feedback from the client:
“We are extremely happy with how everything went. We can’t fault the execution of the design and build and your professional organisation of the whole event.”
This kind of creative thinking and attention to the full delegate journey is exactly what makes ROI event management at SEVEN so impactful.
Measure what matters
Our team understands that event ROI means something different for every client. That’s why we focus on measuring what really matters to you and your business.
We believe that when you measure the right things, it’s easier to prove success and make smarter decisions for future events. That’s why ROI in event management is about understanding the bigger picture.
After every event, we provide detailed post-event reports that show what worked well and where there’s room to grow. We use a mix of tools and technology to capture data and give you real insights.
Let SEVEN help you plan with purpose
Every event starts with an idea, and at SEVEN, we’re here to turn that idea into something extraordinary. With our expertise in ROI in event management, we help our clients plan with purpose and achieve real results.
Our approach is always strategic. We consider every touchpoint, every moment, and every decision through the lens of value, making sure your event doesn’t just look great but works hard for your brand and your audience.
Take a look at our full service offering to see how we can help you get the most out of your next event.
Reach out to our team at hello@sevenevents.co.uk and let’s talk about how we can help you maximise your event ROI.
Different Types of Events According to Strategy: Virtual, Hybrid, and In-Person
Some events are all about energy in the room and face-to-face connection. Others need to reach people in different places or offer flexibility without losing impact. That’s where virtual and hybrid events come into play, opening up new ways to engage audiences and share stories far and wide.
The truth is, there’s no one-size-fits-all. Each format – in-person, virtual, or hybrid – offers something different, and the right one depends on what you’re trying to achieve.
We’ve helped clients across all kinds of industries find the best fit for their event, and we’re here to do the same for you. Today, we’ll break down the three key formats of events and how each can support your goals.
In-person events and their real-time impact
In-person events offer a level of human connection and sensory experience that’s hard to replicate. They’re spontaneous and create the kind of buzz that people keep talking about long after the event ends.
When is in-person the right choice?
These events are ideal when the goal is to build relationships or make a bold impression. In-person experiences bring people together in a way that feels personal and powerful.
The benefits speak for themselves. You can create emotional connections, build loyalty, and deliver premium guest experiences.
We saw this in action when we partnered with Sophos for their UKI Partner Conference in Manchester. After a rigorous tender process, SEVEN was appointed to manage the end-to-end delivery of this important two-day event for 450 guests. The goal was to bring together customers and prospects for a valuable mix of networking and product education.
Victoria Warehouse, with its unique industrial charm, was chosen as the venue. It was a blank canvas that we completely transformed to reflect the event’s “evolve” theme.
From branding and stage design in the plenary space to interactive breakout sessions and a bespoke exhibition area, every corner was carefully considered.
Our team took care of all the attendee logistics too, coordinating accommodation across four hotels and making sure every guest felt looked after. The welcome reception at the Imperial War Museum set the tone, followed by a full conference day that ended with an unforgettable party. Think laser quest domes, LED ping pong, street food, cocktails, and an epic LED drummers’ performance.
It was an in-person event done right that was rich in content, full of energy, and designed to leave a lasting impression.
Virtual events that provide accessibility and agility at scale
Virtual events have come a long way. What once felt like a quick fix during the pandemic has evolved into a smart, scalable way to connect teams, customers, and communities.
They’re ideal for organisations looking to communicate with remote teams, engage global markets, or deliver thought leadership through sessions like webinars and product updates.
Why go virtual?
Virtual events are cost-effective, flexible, and highly inclusive, making it easy to invite broader audiences and accommodate different time zones. Plus, with built-in data and real-time analytics, you get instant insight into what’s working and where to optimise.
When done well, virtual events can feel just as polished and purposeful as in-person ones. That’s where our expertise at SEVEN comes in.
How we brought Pepsi Lipton’s event to life
A great example of this is our work with Pepsi Lipton on their annual European Marketing Conference. After hosting a successful virtual event during the pandemic, the client chose to keep the format the same. However, this time, they wanted to extend their reach and make the event accessible to a wider European audience.
With a tight timeline and a need for flexibility, SEVEN delivered a fully branded virtual experience using our bespoke platform. The agenda spanned two full days, packed with presentations, activities, and over 40 different speakers.
We managed diaries for technical checks and rehearsals, even as content was being finalised right up to the last moment.
To wrap things up, we streamed an awards ceremony on Zoom so attendees could interact, celebrate winners, and enjoy a social element. We followed it with a round of virtual musical bingo, tying in the “together we shine” theme in a fun and uplifting way.
Hybrid events, which bring together the best of both worlds
With hybrid, you don’t have to choose between reach and connection. These events are designed for scale, sustainability, and accessibility and are perfect for companies with multi-site teams or global audiences.
At SEVEN, we deliver hybrid event solutions that make sure your attendees have a seamless experience.
Elevating Telefónica’s hybrid kick-off
When Telefónica returned to SEVEN for their annual hybrid kick-off event, they wanted to build on the success of the previous year and take the online experience even further.
Our team designed and built an upgraded event app and web portal to deliver a fresh, intuitive experience for both physical and virtual attendees. Guests at the IET Savoy Place venue used the app to navigate the day, while remote participants logged in via the platform to watch, interact, and join the conversation in real time.
We also connected satellite offices in Belfast and Edinburgh via a two-way live link, bringing remote teams directly into the room and into the action. This resulted in higher engagement, more platform interactions, and a fully connected audience across all locations.
How do you decide what’s right for your event?
The right format depends on your goal, who you’re speaking to, and how you want your audience to feel.
Start by asking a few key questions:
- Who’s the audience, and where are they based?
- What’s the goal — awareness, engagement, reward, or connection?
- Are there must-have elements like interactivity, networking, or on-demand content?
These answers help guide whether your event should be in-person, fully virtual, or a hybrid blend of both. Each format offers its own strengths, and at SEVEN, we’re here to help you find the best fit.
Closing thoughts: Let’s find your perfect format
Every event is a chance to connect, inspire, and make something memorable, and we’re here to help you get it right.
Explore our full range of event services to see how we can support your next project.
Get in touch with our team at hello@sevenevents.co.uk, and let’s bring your event vision to life.
Planning the Perfect Summer Corporate Event: Tips and Ideas
Planning a memorable and effective summer corporate event requires meticulous attention to detail, creativity, and strategic foresight. Whether you’re aiming to reward employees on an incentive trip, strengthen team cohesion, or impress clients, a well-executed event can leave a lasting positive impression. Here are some essential tips and creative event ideas to guide your planning process for your next summer event.
Define Clear Objectives
Start by establishing the primary goals of your event. Are you recognising employee achievements, launching a new product, or fostering team building? Clear objectives will inform every subsequent decision, from venue selection to program design and the impact on the audience.
Understand Your Audience
Tailor the event to the preferences and expectations of your attendees. Consider factors such as age demographics, cultural backgrounds, and professional roles. For instance, while younger employees might appreciate interactive workshops, senior executives might prefer formal networking sessions. If there are a variety of demographics, consider combining different aspects of the event to each category. Getting this aspect right could be pivotal for the event’s success.
Set a Realistic Budget
Develop a comprehensive budget that accounts for all potential expenses, including venue rental, catering, entertainment, transportation and miscellaneous. Allocating funds appropriately ensures that essential elements are prioritised without unexpected financial overruns throughout the event planning process.
Choose the Right Venue
The venue sets the tone for your event. Select a location that aligns with your event’s theme, purpose and is accessible to all attendees. Outdoor venues can capitalise on pleasant summer weather, offering a relaxed atmosphere, while indoor venues provide more controlled environments suitable for presentations and formal gatherings. Venues that can accommodate both indoor and outdoor spaces are most effective, as there is more flexibility when creating the content, customer journey and entertainment elements, as well as providing a contingency for event organisers in the case of bad weather.
Incorporate Creative Event Ideas
Infuse creativity into your event to make it memorable for your attendees:
- Themed Events: Design your event around a compelling theme, such as a tropical Hawaiian vibe or a classic summer festival, to create a cohesive and engaging experience.
- Interactive Workshops: Offer sessions where attendees can learn new skills or engage in team-building activities, fostering collaboration and personal development in a relaxed, fun environment.
- Live Entertainment: Hire local bands, comedians, or motivational speakers to entertain and inspire your audience throughout the event, considering the preferences of those attending.
- Culinary Experiences: Feature unique food and beverage options, such as gourmet food trucks or interactive cooking stations, to delight attendees. Whilst food is only a proportion of your event, it is vital that this is executed seamlessly and to a high standard to ensure guest satisfaction.
Plan Ahead
Early planning is crucial, especially for summer events when venues and vendors are in high demand. Starting the planning process well in advance allows for better venue selection, vendor availability, budget management, creative ideas and ample time to address unforeseen challenges.
Engage Professional Event Planners
Collaborating with experienced event planning and management professionals, as well as corporate incentive travel planners can elevate your event to a different level. They bring expertise in logistics, vendor relationships, and creative design, ensuring a seamless experience and support along the way, leaving you the opportunity to enjoy the event in full force.
Leverage Technology
Utilise event management software for tasks such as registration, scheduling, attendee communication and feedback surveys. Incorporate interactive elements like event-specific apps or live polls to enhance engagement and allow guests to immersive themselves into your event further.
Prioritise Sustainability
Demonstrate corporate responsibility by implementing sustainable practices and working with suppliers throughout the process. This can include reducing waste, choosing eco-friendly venues, sourcing locally produced food and creating sustainable elements in the pre-event stage.
Gather Feedback Post-Event
After the event, solicit feedback from attendees to assess what worked well and identify areas for improvement. This information is invaluable for planning future events and ensuring continuous enhancement, bring your guests back to your events.
By following these guidelines and infusing creativity into your planning process, you can orchestrate a summer corporate event that not only achieves your objectives but also leaves a lasting, positive impression on your attendees, ready for the next event. Contact us on hello@sevenevents.co.uk.
The Best Event Venues in London You Haven’t Discovered Yet
London is home to some of the world’s most iconic event spaces in London, yet beyond its renowned historic landmarks and luxury hotels lies a collection of hidden gems, perfect for incentive travel destinations. At SEVEN we believe that if you’re planning a corporate event, party or gala, a high-energy product launch, or a unique incentive programme, these lesser-known event venues in London offer an unforgettable experience infused with the city’s distinctive charm.
Illuminate at the Science Museum
For those seeking a venue that blends innovation with breathtaking views, Illuminate at the Science Museum is a top contender. Located on the museum’s upper floors, it features floor-to-ceiling windows that flood the space with natural light by day and reveal London’s sparkling skyline by night. Ideal for high-impact conferences, networking receptions, and immersive incentive events, this space seamlessly integrates cutting-edge technology with the prestige of one of the UK’s leading cultural institutions.
The Pelligon
Situated in the heart of Canary Wharf, The Pelligon is a strikingly modern venue that embodies the energy of London’s financial district. With its vast glass atrium and mezzanine level, it provides an inspiring setting for incentive travel groups looking to impress. Designed by the renowned architect César Pelli, this venue boasts a soaring 27-metre-high glass dome, creating a spacious and luminous environment with panoramic views over the Wharf. Whether hosting a corporate awards ceremony or a stylish reception, this contemporary space offers unparalleled versatility and easy access to London’s major transport links.
Twist Museum
The Twist Museum is an extraordinary find. Located in the heart of Oxford Street, this innovative and immersive space is dedicated to the art and science of illusions, making it a one-of-a-kind setting for corporate events, product launches, and incentive experiences.
Unlike traditional event spaces in London, Twist Museum offers an interactive journey through mind-bending optical illusions and immersive installations. Designed in collaboration with leading artists and neuroscientists, the venue encourages guests to engage with their surroundings in unexpected ways—perfect for brands and businesses looking to create memorable, high-impact experiences.
8 Northumberland Avenue
Just moments from Trafalgar Square, 8 Northumberland Avenue delivers an impeccable blend of Victorian grandeur and state-of-the-art event facilities. As one of the capital’s most central event venues in London, its stunning Ballroom and Old Billiard Room exude historical charm while providing a modern setting for incentive groups. This adaptable venue caters to everything from intimate dinners to large-scale conferences, making it a prime choice for groups looking to celebrate in style.
The Postal Museum – Mail Rail
For a truly unique experience, The Postal Museum’s Mail Rail offers guests the chance to journey underground through London’s historic postal tunnels. This quirky and immersive venue is perfect for incentive travel destinations seeking an out-of-the-ordinary event space in London. The industrial charm and exclusive access to the Mail Rail tunnels create an engaging atmosphere for private dinners, networking receptions, or themed celebrations.
Kew Gardens – Temperate House
For an awe-inspiring botanical setting, Kew Gardens’ Temperate House is an exceptional choice. As the world’s largest Victorian glasshouse, it provides a stunning, light-filled space surrounded by rare and exotic plants. A perfect incentive travel destination, Kew offers a tranquil retreat from the city while remaining easily accessible for international guests. Whether for a gala dinner or an elegant drinks reception, this venue adds a touch of natural beauty and sophistication to any event.
London’s Hidden Gems Await
For inbound incentive travel groups, selecting the right event venues in London can transform the experience, ensuring attendees leave with lasting memories. Whether you opt for a high-tech museum space, an underground adventure, or a grand heritage venue, these hidden gems offer a fresh perspective on the capital’s dynamic event scene.
Other standout venues include:
- Banqueting House, featuring its opulent Rubens-painted ceiling and set to reopen in 2025.
- Madame Tussauds, where guests can enjoy exclusive dining experiences alongside lifelike celebrity figures.
- The Natural History Museum, where events can take place beneath the awe-inspiring skeleton of a blue whale in the iconic Hintze Hall.
For a modern and luxurious setting, Landing Forty Two at the Leadenhall Building boasts breathtaking skyline views, making it ideal for gala dinners and high-profile celebrations. Meanwhile, The Gherkin’s Helix and Iris Bar offers a sleek, high-end experience with uninterrupted 360-degree views of London.
From historic landmarks to cutting-edge contemporary venues, London’s event spaces offer endless possibilities to create truly extraordinary incentive travel experiences.
If you’re looking for hidden gems in London for your next event, SEVEN can help find a memorable and impactful venue. Just contact us on hello@sevenevents.co.uk
#eventspacesinLondon #eventvenueslondon #incentivetraveldestination
How to elevate your brand through creative event planning
At SEVEN, we understand that a well-executed event can amplify your brand’s presence, foster meaningful connections, and leave a lasting impression. Whether it’s a product launch, corporate celebration, or networking event, innovative event planning can elevate your brand to new heights. Here are our top tips for using creative events to boost your brand.
1. Align your event with your brand identity
The first step in any successful event is ensuring it aligns with your brand identity. Before we start planning, we reflect on your company event ideas, core values and mission, and target audience. We ask our clients key questions like:
- What message do I want my event to convey?
- What emotions do I want attendees to associate with my brand?
- What experience can I create that reflects my brand?
For instance, if your brand is centred around innovation, consider incorporating cutting-edge technology or interactive elements. Alternatively, if sustainability is key to your brand, host an eco-friendly event that highlights green products and practices. Staying true to your brand’s identity ensures a seamless experience that resonates with your audience.
2. Engage your audience with creative ideas
To truly elevate your brand, it’s crucial to engage your audience in unique and memorable ways. Rather than sticking to traditional formats, SEVEN considers fresh, innovative approaches such as:
- Encouraging Interactive Experiences: This could range from incorporating technology like augmented reality, live voting, or immersive product demos to actively engage attendees.
- Hands-On Workshops: Offering hands-on experience, such as a cooking class for a food brand or a live workout session for a fitness company, allows attendees to connect directly with your brand.
- Themed Environments: We can transform the venue to reflect your brand’s aesthetic. For a brand focused on sustainability, a fresh, nature-inspired event could set the tone. The more immersive the space, the deeper the emotional connection with your audience.
3. Use visual storytelling to reinforce your brand
Visuals are a key component of a memorable event. From the moment guests arrive, your brand should be visible in every detail. We work closely with clients to ensure a cohesive design that aligns with their brand:
- Creative Decor: Move beyond basic banners and explore customized centrepieces, interactive displays, and photo opportunities that tell your brand’s story.
- Brand Colours and Logos: A simple but important step is ensuring your colour palette and logo appear throughout the venue and event materials.
- Branded Swag: Give away high-quality, functional items like eco-friendly water bottles or custom notebooks. These items will keep your brand top-of-mind long after the event ends.
When the event feels like an extension of your brand, attendees are more likely to remember it and share their experience.
4. Create shareable moments for social media
Social media is essential for extending the reach of your event. To elevate your brand, make your event shareable:
- Hashtags and Geotags: Create a branded hashtag and encourage attendees to use it when posting about the event. Use location tags to increase discoverability.
- Live Streaming: Consider streaming key moments like keynote speeches or performances to engage audiences in real time.
- Photo Opportunities: Set up Instagram-worthy spots featuring your brand’s logo or a striking backdrop that guests will want to share.
When attendees post about your event, it acts as free marketing, boosting your brand’s visibility and providing social proof.
5. Follow up and keep the conversation going
The event isn’t over once the final guest leaves. To maximize the impact of your event, follow up with attendees:
- Send personalized thank-you emails with highlights from the event, such as photos, videos, and key takeaways.
- Encourage attendees to share their experiences on social media by tagging your brand.
- Track key metrics like social media engagement, attendee feedback, and post-event sales to assess your event’s ROI and improve future events.
Creative event planning is an incredibly effective way to elevate your brand. By aligning your event with your company’s values, engaging your audience through innovative ideas, and ensuring your event reflects your brand through visuals and shareable moments, you can create lasting impressions and strengthen customer loyalty. At SEVEN, we specialize in transforming ordinary events into powerful branding tools. With thoughtful planning, and using SEVEN as your event planner, your next company event could not only be memorable—it could set you apart from the competition and propel your brand to new heights.
If you need any support with your next event, contact us on hello@sevenevents.co.uk
The benefits of hiring a professional event planner: insights from SEVEN
At SEVEN we are all professional and we thought it would be a good idea to share with you some key benefits of hiring a professional for your next event:
Expertise in event planning and management
Professional event planners bring years of experience and deep knowledge of the industry to every project. They understand the complexities of creating a flawless event, from budgeting and venue selection to vendor coordination and timeline management. Their insights can help you avoid common mistakes that people often make when trying to plan events on their own.
Their expertise means they can anticipate potential challenges and provide solutions before issues arise. For example, they know how to secure permits for certain venues, negotiate with vendors for better deals, and ensure that all logistical details are accounted for. With their support, every aspect of your event is meticulously planned, giving you the confidence that everything will run smoothly.
At SEVEN we utilise our expertise when taking the brief, we ensure we ask you the right questions to maximise the impact which is then communicated to our event teams.
Creative ideas for team-building activities
Team-building activities play a vital role in fostering strong relationships and improving collaboration among employees. However, coming up with innovative and engaging ideas for such activities can be a daunting task. This is where a professional event planner excels, and we know we can help with the creative minds that work at SEVEN. We’re insightful, understanding and adjusting to the subtleties required for the ‘human touch’ at your event.
Whether your team is looking for adventurous outdoor challenges, hands-on creative workshops, or problem-solving exercises, a professional event planner can tailor activities to suit your organization’s goals and culture. They ensure the activities are fun, engaging, and meaningful, helping to build trust, improve communication, and strengthen team dynamics.
For instance, a planner might suggest scavenger hunts that encourage teamwork, escape room challenges that foster problem-solving skills, or charity-focused events that bring your team together for a good cause. Their ability to customize these activities ensures they align with your company’s values while leaving participants with a sense of accomplishment.
Tailored holiday party ideas
We know that the holiday season is a special time for celebration, and holiday parties offer the perfect opportunity to bring people together. A professional event planner can help you design an unforgettable holiday event that reflects your style and objectives.
From elegant formal dinners and cozy office parties to extravagant themed events, planners have the creativity and connections to bring your vision to life. They can help you choose the perfect venue, design festive décor, and coordinate entertainment that matches the tone of your celebration.
Additionally, professional event planners often have access to unique vendor options and ideas you may not have considered. They can arrange personalized gift bags, create custom menus, or even organize interactive entertainment such as photo booths or live performances. Their expertise ensures your holiday party stands out as a highlight of the season.
Time and stress management
Planning an event, no matter the size, can be a time-consuming and stressful process. Juggling multiple responsibilities while trying to organize an event can quickly become overwhelming. Hiring a professional event planner eliminates this burden by allowing you to delegate the details to someone with the skills and experience to handle them efficiently.
Event planners take care of everything, from securing contracts with vendors to managing logistics on the day of the event. They ensure deadlines are met, deliveries are on schedule, and any unforeseen challenges are addressed promptly. This is one of our priorities at SEVEN, as we always make sure you can focus on enjoying the event and connecting with your guests instead of worrying about the details.
Their ability to remain calm under pressure and troubleshoot effectively means your event stays on track, no matter what unexpected issues arise.
Cost-effective solutions
One of the most common misconceptions about hiring an event planner is that it’s an unnecessary expense. In reality, a professional event planner can save you money in several ways.
Thanks to their established relationships with vendors and suppliers, planners often have access to discounts and special deals that are not available to the general public. They also know how to allocate your budget effectively, ensuring you get the most value for your money.
Furthermore, their experience helps prevent costly mistakes. For example, they know how to avoid last-minute rush fees, over-ordering supplies, or booking services that aren’t necessary. By working with an event planner, you can achieve a high-quality event without exceeding your budget.
Customized and memorable experiences
Every event is unique, and professional event planners excel at creating personalized experiences that leave a lasting impression. They take the time to understand your goals, preferences, and audience, tailoring every detail to reflect your vision.
Whether you’re organizing an intimate gathering, a large-scale corporate event, or a themed celebration, planners bring creativity and innovation to the process. They can suggest unique ideas that you may not have considered, from interactive elements and specialized menus to immersive décor and entertainment options.
At SEVEN, we work at this level of customization that ensures that your event feels authentic and meaningful, leaving attendees with lasting memories.
Flawless execution on the day of the event
Perhaps the most valuable benefit of hiring a professional event planner is their ability to ensure flawless execution on the day of the event. Their role goes beyond planning and preparation—they are there to oversee every detail and ensure everything runs smoothly.
From managing the event schedule and coordinating with vendors to addressing last-minute changes, event planners handle it all. Their presence allows you to relax and enjoy the event, confident that everything is under control.
Their ability to manage the unexpected is particularly crucial. Whether it’s a delay in setup, a missing item, or a technical issue, planners have the skills and resources to resolve problems quickly and efficiently. Their focus on delivering a positive experience ensures your guests leave with a great impression.
Whether you’re organizing corporate team-building activities, brainstorming holiday party ideas, or planning a major celebration, we can ensure that hiring a professional event planner is a wise investment. Their expertise in event planning and management, creative vision, and attention to detail not only save you time and reduce stress but also elevate the quality of your event.
From crafting unique experiences to ensuring flawless execution, a professional event planner can turn your ideas into reality and create an event that exceeds expectations. By entrusting the process to a skilled planner, you can focus on what truly matters—enjoying the occasion and making lasting memories with your guests.
Do not hesitate to get in touch with SEVEN to find out more today. Contact us on hello@sevenevents.co.uk
10 reasons why SEVEN stands out as a premier events management agency in London
Here are 10 reasons why SEVEN stands out as a premier events management agency in London.
1. Expertise and experience in event planning
As one of the top event planners in London, SEVEN boasts a team of highly experienced professionals with years of experience across various sectors. From corporate events to large-scale conferences and incentive travel, SEVEN has successfully executed events for a wide range of clients. Our expertise allows us to anticipate challenges and craft solutions that ensure impactful events that resonate with audiences beyond the live event.
2. Tailored services to meet client needs
One of the key reasons why SEVEN is regarded as a premier events management agency in London is our commitment to offering tailored solutions. We recognise every client is unique, and SEVEN takes time to get to know their clients as well as understand their event specific objectives to create tailored events that resonate with their audiences and create positive outcomes; leaving a lasting impression and creating brand advocacy.
3. Innovation and creativity
Innovation and creativity is at the heart of every event SEVEN produces. We pride ourselves on delivering creative, out-of-the-box ideas that leave an impression. From unique venue selections to immersive brand experiences, SEVEN ensures that each event is memorable and distinct. Our ability to innovate while staying within budget makes us a standout choice among top event planners in London.
4. Exceptional attention to detail
Our focus on delivering flawless events is evident in our meticulous planning, underpinned by a series of robust processes and procedures. Every element of the event is carefully planned, from the smallest logistical aspects to the grandest designs. This level of precision is key to the agency’s reputation as a trusted events management agency in London. Our clients trust SEVEN to ensure everything runs smoothly, from the first invite to the final thank-you.
5. Global reach and local expertise
While SEVEN is based in London, our reach extends far beyond the city. As an experienced incentive travel agency in London, SEVEN are experts in creating unique and unforgettable experiences that surprise and delight audiences, leaving positive memories for a lifetime and build brand loyalty. Our global partner network allows us to provide clients with a wide range of destination options and inspiring programmes, while our deep understanding of London ensures we can bring a local flair to any event held in the city.
6. Strong supplier relationships
A successful event is often the result of strong partnerships with trusted suppliers. SEVEN has built deep relationships with a range of top-tier suppliers, ensuring we can source the best venues, entertainment, catering, and technology for our clients’ events. These longstanding connections enable SEVEN to negotiate competitive prices and offer high-quality services that exceed expectations.
7. Comprehensive event services
SEVEN is your trusted partner for exceptional event experiences. As a full-service events agency, we provide a comprehensive suite of services, from venue sourcing and guest registration to logistics management, creative production, and post-event insights. Whether you’re planning a high-impact corporate incentive trip, an unforgettable product launch, or a sophisticated gala dinner, SEVEN takes care of every detail, ensuring a seamless execution from start to finish. This commitment to excellence is what makes us the go-to events management agency in London for clients seeking flawless, full-service event planning.
8. Commitment to sustainability
At SEVEN, sustainability is not just a consideration—it’s a core value embedded into everything we do. As part of our ongoing commitment to environmentally responsible practices, we are proud members of ISLA, an industry-leading body focused on advancing sustainability in the events sector. By incorporating sustainable practices, such as choosing eco-friendly venues, reducing waste, recycling and using sustainable materials, SEVEN ensures events not only leave a positive impression but also minimise their ecological footprint. This commitment to sustainability adds to our reputation as a responsible and forward-thinking events management agency in London.
9. Proven track record with leading brands
At SEVEN, we are proud of our client list. Over the years, we have worked with leading brands across various industries, including technology, finance, automotive, and healthcare. Our success in delivering large-scale events for high-profile clients has cemented our position as one of the top event planners in London. The ability to deliver exceptional events for major brands, with many returning year after year, is a testament to SEVEN’s capabilities and commitment to excellence.
10. Passionate and dedicated team
The driving force behind SEVEN’s success is our team of enthusiastic, dedicated professionals. From event managers to creative designers, each member of the SEVEN team is committed to delivering to the highest standards of service. SEVEN view our clients as partners and work as an extension of their team. We care deeply about every detail and go beyond to ensure that each event, regardless of size and complexity is executed flawlessly. The personal attention and enthusiasm of the SEVEN team is what makes us a standout choice for anyone seeking an exceptional event experience.
When it comes to choosing the best events management agency in London, SEVEN stands head and shoulders above the rest. Our commitment to delivering tailored, creative, and sustainable events, combined with our vast experience, makes us a trusted partner for businesses seeking to create impactful experiences. Whether you’re looking for a luxury incentive travel agency in London or need a complete event management service, SEVEN’s expertise ensures your event is in a safe pair of hands. With a proven track record, strong supplier relationships, and a passionate team, SEVEN continues to redefine what it means to deliver extraordinary events in London and beyond. Contact us today on hello@sevenevents.co.uk
Top Event Trends of 2025: Insights from SEVEN
As an event agency in the UK, it’s essential to stay ahead of the curve and adopt innovative event ideas that align with current trends. In this blog, we will explore the top event trends for 2025, using case studies to showcase how these trends are already being implemented across the UK.
1. Hybrid events: the future of global connectivity
Hybrid events, which seamlessly combine in-person and virtual elements, are one of the most significant event trends of 2025. The UK event industry has embraced this format, with major conferences, exhibitions, and corporate gatherings adopting hybrid models to expand their reach and provide flexibility to attendees.
Case study:
The UK Tech Summit, held in London in 2024, was a pioneering example of hybrid event success. The event brought together thousands of in-person attendees at the ExCeL London, while simultaneously engaging a global virtual audience through a sophisticated platform that featured live-streamed sessions, virtual exhibitor booths, and interactive networking lounges. This hybrid model allowed attendees from across the world to participate in the event, network with industry professionals, and gain access to live discussions and product demos.
From an event manager’s perspective, hybrid events have proven to be an effective way to increase reach, reduce travel costs, and engage a broader audience. The success of events like the UK Tech Summit highlights how technology can enhance attendee experiences and make events more inclusive. As we enter 2025, this trend is set to continue, with even more innovative event ideas offering interactive features and customisation options for both virtual and physical attendees.
2. Sustainability and green event practices
Sustainability has become a critical focus for event planners in the UK, and this trend is only set to grow in 2025. Attendees, brands, and event organisers are increasingly prioritising eco-friendly practices in event planning, from reducing waste to using sustainable materials.
Case study:
London Fashion Week (LFW) has long been one of the UK’s most iconic events, but in 2025, the event embraced sustainability as a core theme. With a significant focus on eco-conscious fashion, the organisers implemented zero-waste practices, eco-friendly venue designs, and used digital platforms for showcasing fashion collections, reducing the carbon footprint associated with physical shows. Sustainable catering options, including plant-based menus, were also introduced, aligning with the global shift toward health-conscious and environmentally friendly event solutions.
As an event manager, adopting sustainable practices is not only about reducing waste but also about demonstrating corporate responsibility. From sourcing locally produced food to opting for digital event materials, these green strategies are increasingly becoming the norm. In 2025, sustainability will no longer be an option but a necessity for any event.
3. Personalised event experiences through technology
Personalisation has taken a central role in trends in event planning, as attendees now expect unique experiences tailored to their preferences. Technology is enabling UK event managers to create highly personalised experiences, which can significantly improve attendee engagement.
Case study:
The 2024 National Conference for Marketing Professionals, held at the Manchester Arena, incorporated AI-driven event apps that offered a fully personalised agenda to attendees. The app used data from attendee profiles, interests, and previous interactions to recommend sessions, networking opportunities, and exhibitors based on individual preferences. Additionally, attendees could set up virtual meetings with speakers and exhibitors and receive personalised content suggestions during the event.
From an event manager’s perspective, this kind of personalisation helps increase attendee satisfaction and engagement. By leveraging AI and data analytics, UK event managers can enhance the experience and make every attendee feel valued. In 2025, this trend will likely expand with even more sophisticated systems that track attendee behavior and offer real-time recommendations.
4. Immersive experiences: engaging attendees in new ways
As event planners look for ways to stand out and create lasting memories, immersive experiences are becoming a crucial part of the event planning process. Incorporating augmented reality (AR), virtual reality (VR), and interactive installations are all key to delivering memorable experiences.
Case study:
The London Immersive Expo, which showcased the latest in AR, VR, and digital art, created a one-of-a-kind experience for attendees. Event organisers used VR to transport visitors into interactive worlds where they could engage with products, experience brand stories, and interact with fellow attendees. Interactive installations allowed guests to create digital art and contribute to the evolving experience.
The success of this expo proved how powerful immersive technologies can be in creating experiences that go beyond passive participation. As an event manager, incorporating immersive experiences into events allows you to not only engage attendees but also create viral moments that generate buzz on social media. In 2025, immersive experiences will be central to events aiming to leave a lasting impact on their audience.
5. AI and automation in event management
Artificial Intelligence (AI) and automation are becoming vital tools in event trends of 2025, helping UK event managers streamline processes and create more efficient event experiences. From attendee registration to content delivery, AI is revolutionising the way events are managed.
Case study
The London Business Expo in 2024 embraced AI-powered chatbots to handle attendee registration and provide real-time information throughout the event. The chatbot helped attendees with directions, session schedules, and answers to frequently asked questions, significantly reducing the workload for event staff. Additionally, AI-driven algorithms were used to match attendees with potential business partners based on their interests and goals.
The integration of AI in event management not only improves efficiency but also enhances the attendee experience by providing instant, personalised information. With the growing demand for seamless event experiences, AI and automation will become essential for UK event managers in 2025.
6. Wellness events: prioritising health and wellbeing
With a renewed focus on health and wellness, UK event managers are incorporating well-being into their event strategies. Attendees are increasingly looking for events that offer more than just business content—they want a holistic experience that includes mental, physical, and emotional well-being.
Case study
The 2025 Wellness Festival, held in Edinburgh, took a wellness-centric approach by offering yoga and meditation sessions before the day’s events began, creating a calm and focused atmosphere. Attendees had access to health-conscious meals, stress-relieving activities, and opportunities to network in calming environments. The event even included sessions on mental health awareness and mindfulness techniques.
As an event manager, incorporating wellness activities can enhance the overall attendee experience and create a sense of community. As we move into 2025, more events will embrace wellness as a core aspect of their programming.
Be ahead of the game
As we enter 2025, the event trends of 2025 and innovative event ideas are reshaping the landscape of event planning in the UK. Hybrid events are expanding global reach, while AI and automation streamline event planning processes. Sustainability continues to be a key focus, with eco-friendly practices becoming essential for every event. Personalised experiences are now expected by attendees, and immersive technologies are helping to create truly memorable events. As an event manager, it’s essential to embrace these trends in event planning to stay ahead of the competition. By integrating these trends and innovative event ideas into your events, you can create experiences that engage, inspire, and leave a lasting impact.