The brief
Following a transformational year for the business, WeWork wanted to thank and celebrate its top broker network with an unforgettable Christmas event. The brief was to create a premium experience that reflected the WeWork brand while delivering a night guests would be talking about long after the event.
The details
The party was held on a luxury yacht, the Silver Sturgeon, the ideal venue offering something different with an element of luxury, set against an iconic backdrop. To compliment the venue, we came up with an “into the woods” theme for the perfect mix of Christmas magic allowing some quirky, sexy elements to align with the brand’s personality.
Flambeaux lanterns lit up the gates to the pier, and guests were directed down the blue carpet where golden fire horned creatures performed creating an impact from arrival. As guests entered, a snow queen welcomed them into the reception, where champagne and canapes were served by fairy living tables. A celebrity fortune teller mingled whilst an LED violinist wowed guests. Then while guests dined, glitter artists roamed and a circus show ramped up the party atmosphere, ready for the star of the night, Trevor Nelson, who hit the decks opening the dancefloor.
The result
The event was actioned packed and impactful at every stage. Being bold and memorable was the objective and this was certainly what we delivered.
Thanks so much for an amazing event – the feedback both internally and externally has been phenomenal! One broker described it as the best event of the year by a mile.