Privacy Policy for Seven Events
This privacy policy outlines how Seven Events (referred to as “we,” “us,” or “our”) collects, uses, and shares personal data related to our business contacts and their representatives. It provides answers to the following questions:
- Who are we, and how can you contact us?
- What do we use personal data for?
- What are our legal grounds for handling personal data?
- What kinds of personal data do we collect, and where do we obtain it?
- Who do we share personal data with?
- Where is the personal data sent?
- How long do we retain personal data?
- Do we make decisions or profile you using your personal data?
- What rights do you have regarding the personal data we hold?
- Who can you contact if you have concerns about the use of your personal data?
Your Rights
You have the right to object to and withdraw your consent for certain uses of your personal data. Please see section 9 for further details.
This policy should be read alongside any other privacy notices or fair processing notices we may provide during specific interactions. It complements these notices without overriding them.
This policy was last updated on 4th December 2024. Any future updates will be posted on our website and, where appropriate, communicated via email.
1. Who Are We, and How Can You Contact Us?
We are Seven Events, a UK-based event management agency. Our registered office is located at 97 Park Lane, Mayfair, London, W1K 7TG.
You can contact us about personal data or privacy-related issues using the following details:
Post: Heather Frei, Data Protection Officer, 97 Park Lane, Mayfair, London, W1K 7TG
Email: heather@sevenevents.co.uk
Telephone: +44 (0)207 659 4430
2. What Do We Use Personal Data For?
We use personal data for the following purposes:
- Marketing: To inform you about our event services, updates, and content that may interest you.
- Relationship Management: To maintain and enhance our relationship with clients and their representatives, such as through event invitations, follow-ups, and newsletters.
- Service Provision: To deliver the event services or information you have requested, in line with contractual or legitimate interests.
- Website Monitoring and Improvement: To analyse how users interact with our website and improve user experience.
- Security: To safeguard your data against unauthorised access or breaches.
You can opt out of marketing communications at any time by following the unsubscribe link in our emails or contacting us directly.
3. What Are Our Legal Grounds for Handling Personal Data?
We rely on the following legal bases to process personal data:
- Consent: For marketing communications sent via email.
- Legitimate Interests: To operate our business, improve our services, and communicate with clients in a way that benefits both parties.
- Contractual Necessity: To fulfil our obligations under a contract or prepare to enter into one.
- Legal Obligations: To comply with legal requirements or respond to regulatory requests.
You can withdraw consent or object to processing based on legitimate interests at any time (see Section 9).
4. What Kinds of Personal Data Do We Use, and Where Do We Get It From?
We collect the following types of data:
| Type | Description | Source |
| Contact Details | Name, email, phone number, and address. | Directly from you through forms, emails, or calls. |
| Contact History | Details of interactions, event attendance, etc. | From our internal records or your responses. |
| Device Information | Browser type, IP address, cookies. | Automatically collected via our website. |
| Website Usage | Pages visited, time spent on site, downloads. | From cookies and analytics tools. |
5. Who Do We Share the Information With?
We share personal data with trusted third parties, such as:
- Service Providers: For email marketing, event management software, or website hosting.
- Business Partners: In cases where partnerships enhance the services we provide.
- Legal Authorities: If required by law or to protect our rights.
All third-party providers are bound by confidentiality and are authorised to use your data only in accordance with our instructions.
6. Where Is the Personal Data Sent?
While we primarily process data in the UK, some data may be transferred internationally:
- Within Europe: In compliance with UK and EU regulations.
- Outside Europe: To our partners or service providers, using safeguards such as standard contractual clauses or adequacy decisions.
7. How Long Is the Information Retained?
We retain personal data as follows:
- General Data: Up to 5 years after the last interaction.
- Contract-Related Data: At least 10 years, or longer if required by law.
Anonymised data may be retained indefinitely for statistical purposes.
8. Do We Make Decisions About You or Profile You Using Personal Data?
We may use profiling techniques to better understand our clients and tailor our services. However, we do not use automated decision-making processes that have a significant effect on individuals.
9. What Rights Do You Have?
You have the right to:
- Access your data.
- Request corrections to inaccurate data.
- Request deletion of your data.
- Object to data processing for marketing or legitimate interests.
- Restrict how your data is used.
- Request data portability to another provider.
- Withdraw consent for processing.
To exercise these rights, contact us at the details in Section 1.
- Who Can You Complain To?
If you are dissatisfied with our handling of your data, you can:
- Contact Us: Use the contact details in Section 1.
- Complain to the ICO: Visit www.ico.org.uk or call 0303 123 1113.
We aim to address all complaints promptly and transparently.
Seven Events is committed to protecting your privacy and ensuring transparency in how your data is used.