Events Archives - Seven Events

Enhancing your event with inspiring speakers 

When it comes to International Women’s Day (IWD) and the growing presence of women in leadership and the corporate world, securing female speakers adds an extra layer of relevance and inspiration. Hearing first-hand from accomplished women who have overcome challenges, broken barriers, and made an impact in their industries can be incredibly motivating for audiences, especially for women looking to advance in their careers. 

Women’s voices in business, politics, and beyond are more prominent than ever, and organisations are recognising the value of featuring female thought leaders at their events. Representation matters and seeing successful women on stage sharing their stories can empower others to strive for their goals with confidence. 

Our experience

We’ve recently attended an International Women’s Day event, which highlighted some truly inspiring women: 

Dr Julia Ebner – a renowned researcher and author specialising in extremism, disinformation, and cyber threats, Julia’s work provides crucial insights into the impact of digital movements on society. Her thought-provoking presentation shed light on the evolving digital landscape and the importance of awareness in today’s world. 

Penny Mordaunt – a prominent political figure, penny has held key government roles, including leader of the house of commons and secretary of state for defence. Her talk highlighted the significance of strong leadership, resilience, and the role of women in politics and governance. 

Maggie Alphonsi MBE – a legend in women’s rugby, Maggie broke barriers in the sporting world and has since become an advocate for diversity, motivation, and peak performance. Her inspiring story of perseverance and determination resonated strongly with the audience. 

Guiding the conversation was Maryam Moshiri, the highly respected BBC news presenter, who ensured a seamless flow of discussion while bringing out insightful perspectives from each speaker. 

The demand for female speakers is on the rise, and event organisers are increasingly prioritising diverse voices that bring new perspectives.  

Some key trends include: 

Authenticity and real-life stories – audiences connect most with speakers who share genuine experiences, challenges, and triumphs. Female speakers who have navigated male-dominated industries or overcome significant obstacles offer particularly compelling narratives. 

Leadership and empowerment – many companies are actively working to support gender diversity in leadership. Women who have reached executive roles or influenced change within their sectors can inspire the next generation of female leaders. 

Diversity and Inclusion – events that highlight the intersectionality of gender, race, and background in professional success are gaining traction. Female speakers from diverse industries, including tech, finance, media, and sports, bring valuable insights into the evolving corporate landscape. 

Incorporating inspiring speakers into your event can take it from ordinary to extraordinary. Women speakers play a crucial role in encouraging and motivating future generations, especially around International Women’s Day. By showcasing the journeys, expertise, and achievements of female leaders, you create an environment where both women and men can learn, grow, and feel empowered to drive change. 

Let SEVEN help

If you are looking to bring exceptional speakers to your next event, SEVEN can help curate the perfect lineup to ensure a memorable and impactful experience. 

For companies seeking fresh ways to engage in their events, the shift to having an inspirational speaker is not just a trend – it is a powerful way to build stronger connections, inspire creativity, and leave a lasting impact. If you are planning your next event, why settle for ordinary when you can create something extraordinary? Take a look at our full service offering here and get in touch with our team on hello@sevenevents.co.uk today to start planning your event.

How to elevate your brand through creative event planning

At SEVEN, we understand that a well-executed event can amplify your brand’s presence, foster meaningful connections, and leave a lasting impression. Whether it’s a product launch, corporate celebration, or networking event, innovative event planning can elevate your brand to new heights. Here are our top tips for using creative events to boost your brand.

1. Align your event with your brand identity

The first step in any successful event is ensuring it aligns with your brand identity. Before we start planning, we reflect on your company event ideas, core values and mission, and target audience. We ask our clients key questions like:

  • What message do I want my event to convey?
  • What emotions do I want attendees to associate with my brand?
  • What experience can I create that reflects my brand?

For instance, if your brand is centred around innovation, consider incorporating cutting-edge technology or interactive elements. Alternatively, if sustainability is key to your brand, host an eco-friendly event that highlights green products and practices. Staying true to your brand’s identity ensures a seamless experience that resonates with your audience.

2. Engage your audience with creative ideas

To truly elevate your brand, it’s crucial to engage your audience in unique and memorable ways. Rather than sticking to traditional formats, SEVEN considers fresh, innovative approaches such as:

  • Encouraging Interactive Experiences: This could range from incorporating technology like augmented reality, live voting, or immersive product demos to actively engage attendees.
  • Hands-On Workshops: Offering hands-on experience, such as a cooking class for a food brand or a live workout session for a fitness company, allows attendees to connect directly with your brand.
  • Themed Environments: We can transform the venue to reflect your brand’s aesthetic. For a brand focused on sustainability, a fresh, nature-inspired event could set the tone. The more immersive the space, the deeper the emotional connection with your audience.

3. Use visual storytelling to reinforce your brand

Visuals are a key component of a memorable event. From the moment guests arrive, your brand should be visible in every detail. We work closely with clients to ensure a cohesive design that aligns with their brand:

  • Creative Decor: Move beyond basic banners and explore customized centrepieces, interactive displays, and photo opportunities that tell your brand’s story.
  • Brand Colours and Logos: A simple but important step is ensuring your colour palette and logo appear throughout the venue and event materials.
  • Branded Swag: Give away high-quality, functional items like eco-friendly water bottles or custom notebooks. These items will keep your brand top-of-mind long after the event ends.

When the event feels like an extension of your brand, attendees are more likely to remember it and share their experience.

4. Create shareable moments for social media

Social media is essential for extending the reach of your event. To elevate your brand, make your event shareable:

  • Hashtags and Geotags: Create a branded hashtag and encourage attendees to use it when posting about the event. Use location tags to increase discoverability.
  • Live Streaming: Consider streaming key moments like keynote speeches or performances to engage audiences in real time.
  • Photo Opportunities: Set up Instagram-worthy spots featuring your brand’s logo or a striking backdrop that guests will want to share.

When attendees post about your event, it acts as free marketing, boosting your brand’s visibility and providing social proof.

5. Follow up and keep the conversation going

The event isn’t over once the final guest leaves. To maximize the impact of your event, follow up with attendees:

  • Send personalized thank-you emails with highlights from the event, such as photos, videos, and key takeaways.
  • Encourage attendees to share their experiences on social media by tagging your brand.
  • Track key metrics like social media engagement, attendee feedback, and post-event sales to assess your event’s ROI and improve future events.

Creative event planning is an incredibly effective way to elevate your brand. By aligning your event with your company’s values, engaging your audience through innovative ideas, and ensuring your event reflects your brand through visuals and shareable moments, you can create lasting impressions and strengthen customer loyalty. At SEVEN, we specialize in transforming ordinary events into powerful branding tools. With thoughtful planning, and using SEVEN as your event planner, your next company event could not only be memorable—it could set you apart from the competition and propel your brand to new heights.

If you need any support with your next event, contact us on hello@sevenevents.co.uk

The benefits of hiring a professional event planner: insights from SEVEN

At SEVEN we are all professional and we thought it would be a good idea to share with you some key benefits of hiring a professional for your next event:

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Expertise in event planning and management

Professional event planners bring years of experience and deep knowledge of the industry to every project. They understand the complexities of creating a flawless event, from budgeting and venue selection to vendor coordination and timeline management. Their insights can help you avoid common mistakes that people often make when trying to plan events on their own. 

Their expertise means they can anticipate potential challenges and provide solutions before issues arise. For example, they know how to secure permits for certain venues, negotiate with vendors for better deals, and ensure that all logistical details are accounted for. With their support, every aspect of your event is meticulously planned, giving you the confidence that everything will run smoothly.

At SEVEN we utilise our expertise when taking the brief, we ensure we ask you the right questions to maximise the impact which is then communicated to our event teams.

Creative ideas for team-building activities

Team-building activities play a vital role in fostering strong relationships and improving collaboration among employees. However, coming up with innovative and engaging ideas for such activities can be a daunting task. This is where a professional event planner excels, and we know we can help with the creative minds that work at SEVEN. We’re insightful, understanding and adjusting to the subtleties required for the ‘human touch’ at your event.

Whether your team is looking for adventurous outdoor challenges, hands-on creative workshops, or problem-solving exercises, a professional event planner can tailor activities to suit your organization’s goals and culture. They ensure the activities are fun, engaging, and meaningful, helping to build trust, improve communication, and strengthen team dynamics.

For instance, a planner might suggest scavenger hunts that encourage teamwork, escape room challenges that foster problem-solving skills, or charity-focused events that bring your team together for a good cause. Their ability to customize these activities ensures they align with your company’s values while leaving participants with a sense of accomplishment.

Tailored holiday party ideas

We know that the holiday season is a special time for celebration, and holiday parties offer the perfect opportunity to bring people together. A professional event planner can help you design an unforgettable holiday event that reflects your style and objectives.

From elegant formal dinners and cozy office parties to extravagant themed events, planners have the creativity and connections to bring your vision to life. They can help you choose the perfect venue, design festive décor, and coordinate entertainment that matches the tone of your celebration.

Additionally, professional event planners often have access to unique vendor options and ideas you may not have considered. They can arrange personalized gift bags, create custom menus, or even organize interactive entertainment such as photo booths or live performances. Their expertise ensures your holiday party stands out as a highlight of the season.

person sitting on wooden accordion bench while reading magazine at the back of water fountain

Time and stress management

Planning an event, no matter the size, can be a time-consuming and stressful process. Juggling multiple responsibilities while trying to organize an event can quickly become overwhelming. Hiring a professional event planner eliminates this burden by allowing you to delegate the details to someone with the skills and experience to handle them efficiently.

Event planners take care of everything, from securing contracts with vendors to managing logistics on the day of the event. They ensure deadlines are met, deliveries are on schedule, and any unforeseen challenges are addressed promptly. This is one of our priorities at SEVEN, as we always make sure you can focus on enjoying the event and connecting with your guests instead of worrying about the details.

Their ability to remain calm under pressure and troubleshoot effectively means your event stays on track, no matter what unexpected issues arise.

Cost-effective solutions

One of the most common misconceptions about hiring an event planner is that it’s an unnecessary expense. In reality, a professional event planner can save you money in several ways.

Thanks to their established relationships with vendors and suppliers, planners often have access to discounts and special deals that are not available to the general public. They also know how to allocate your budget effectively, ensuring you get the most value for your money.

Furthermore, their experience helps prevent costly mistakes. For example, they know how to avoid last-minute rush fees, over-ordering supplies, or booking services that aren’t necessary. By working with an event planner, you can achieve a high-quality event without exceeding your budget.

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Customized and memorable experiences

Every event is unique, and professional event planners excel at creating personalized experiences that leave a lasting impression. They take the time to understand your goals, preferences, and audience, tailoring every detail to reflect your vision.

Whether you’re organizing an intimate gathering, a large-scale corporate event, or a themed celebration, planners bring creativity and innovation to the process. They can suggest unique ideas that you may not have considered, from interactive elements and specialized menus to immersive décor and entertainment options.

At SEVEN, we work at this level of customization that ensures that your event feels authentic and meaningful, leaving attendees with lasting memories.

woman wearing black shirt facing the ceiling

Flawless execution on the day of the event

Perhaps the most valuable benefit of hiring a professional event planner is their ability to ensure flawless execution on the day of the event. Their role goes beyond planning and preparation—they are there to oversee every detail and ensure everything runs smoothly.

From managing the event schedule and coordinating with vendors to addressing last-minute changes, event planners handle it all. Their presence allows you to relax and enjoy the event, confident that everything is under control.

Their ability to manage the unexpected is particularly crucial. Whether it’s a delay in setup, a missing item, or a technical issue, planners have the skills and resources to resolve problems quickly and efficiently. Their focus on delivering a positive experience ensures your guests leave with a great impression.

brown wooden table clock at 10 10

Whether you’re organizing corporate team-building activities, brainstorming holiday party ideas, or planning a major celebration, we can ensure that hiring a professional event planner is a wise investment. Their expertise in event planning and management, creative vision, and attention to detail not only save you time and reduce stress but also elevate the quality of your event.

From crafting unique experiences to ensuring flawless execution, a professional event planner can turn your ideas into reality and create an event that exceeds expectations. By entrusting the process to a skilled planner, you can focus on what truly matters—enjoying the occasion and making lasting memories with your guests.

Do not hesitate to get in touch with SEVEN to find out more today. Contact us on hello@sevenevents.co.uk 

10 reasons why SEVEN stands out as a premier events management agency in London

Here are 10 reasons why SEVEN stands out as a premier events management agency in London.

1. Expertise and experience in event planning

As one of the top event planners in London, SEVEN boasts a team of highly experienced professionals with years of experience across various sectors. From corporate events to large-scale conferences and incentive travel, SEVEN has successfully executed events for a wide range of clients. Our expertise allows us to anticipate challenges and craft solutions that ensure impactful events that resonate with audiences beyond the live event.

2. Tailored services to meet client needs

One of the key reasons why SEVEN is regarded as a premier events management agency in London is our commitment to offering tailored solutions. We recognise every client is unique, and SEVEN takes time to get to know their clients as well as understand their event specific objectives to create tailored events that resonate with their audiences and create positive outcomes; leaving a lasting impression and creating brand advocacy.

3. Innovation and creativity

Innovation and creativity is at the heart of every event SEVEN produces. We pride ourselves on delivering creative, out-of-the-box ideas that leave an impression. From unique venue selections to immersive brand experiences, SEVEN ensures that each event is memorable and distinct. Our ability to innovate while staying within budget makes us a standout choice among top event planners in London.

4. Exceptional attention to detail

Our focus on delivering flawless events is evident in our meticulous planning, underpinned by a series of robust processes and procedures. Every element of the event is carefully planned, from the smallest logistical aspects to the grandest designs. This level of precision is key to the agency’s reputation as a trusted events management agency in London. Our clients trust SEVEN to ensure everything runs smoothly, from the first invite to the final thank-you.

5. Global reach and local expertise

While SEVEN is based in London, our reach extends far beyond the city. As an experienced incentive travel agency in London, SEVEN are experts in creating unique and unforgettable experiences that surprise and delight audiences, leaving positive memories for a lifetime and build brand loyalty. Our global partner network allows us to provide clients with a wide range of destination options and inspiring programmes, while our deep understanding of London ensures we can bring a local flair to any event held in the city.

6. Strong supplier relationships

A successful event is often the result of strong partnerships with trusted suppliers. SEVEN has built deep relationships with a range of top-tier suppliers, ensuring we can source the best venues, entertainment, catering, and technology for our clients’ events. These longstanding connections enable SEVEN to negotiate competitive prices and offer high-quality services that exceed expectations.

7. Comprehensive event services

SEVEN is your trusted partner for exceptional event experiences. As a full-service events agency, we provide a comprehensive suite of services, from venue sourcing and guest registration to logistics management, creative production, and post-event insights. Whether you’re planning a high-impact corporate incentive trip, an unforgettable product launch, or a sophisticated gala dinner, SEVEN takes care of every detail, ensuring a seamless execution from start to finish. This commitment to excellence is what makes us the go-to events management agency in London for clients seeking flawless, full-service event planning.

8. Commitment to sustainability

At SEVEN, sustainability is not just a consideration—it’s a core value embedded into everything we do. As part of our ongoing commitment to environmentally responsible practices, we are proud members of ISLA, an industry-leading body focused on advancing sustainability in the events sector. By incorporating sustainable practices, such as choosing eco-friendly venues, reducing waste, recycling and using sustainable materials, SEVEN ensures events not only leave a positive impression but also minimise their ecological footprint. This commitment to sustainability adds to our reputation as a responsible and forward-thinking events management agency in London.

9. Proven track record with leading brands

At SEVEN, we are proud of our client list. Over the years, we have worked with leading brands across various industries, including technology, finance, automotive, and healthcare. Our success in delivering large-scale events for high-profile clients has cemented our position as one of the top event planners in London. The ability to deliver exceptional events for major brands, with many returning year after year, is a testament to SEVEN’s capabilities and commitment to excellence.

10. Passionate and dedicated team

The driving force behind SEVEN’s success is our team of enthusiastic, dedicated professionals. From event managers to creative designers, each member of the SEVEN team is committed to delivering to the highest standards of service. SEVEN view our clients as partners and work as an extension of their team. We care deeply about every detail and go beyond to ensure that each event, regardless of size and complexity is executed flawlessly. The personal attention and enthusiasm of the SEVEN team is what makes us a standout choice for anyone seeking an exceptional event experience.

When it comes to choosing the best events management agency in London, SEVEN stands head and shoulders above the rest. Our commitment to delivering tailored, creative, and sustainable events, combined with our vast experience, makes us a trusted partner for businesses seeking to create impactful experiences. Whether you’re looking for a luxury incentive travel agency in London or need a complete event management service, SEVEN’s expertise ensures your event is in a safe pair of hands. With a proven track record, strong supplier relationships, and a passionate team, SEVEN continues to redefine what it means to deliver extraordinary events in London and beyond. Contact us today on hello@sevenevents.co.uk

Top Event Trends of 2025: Insights from SEVEN

As an event agency in the UK, it’s essential to stay ahead of the curve and adopt innovative event ideas that align with current trends. In this blog, we will explore the top event trends for 2025, using case studies to showcase how these trends are already being implemented across the UK.

1. Hybrid events: the future of global connectivity

Hybrid events, which seamlessly combine in-person and virtual elements, are one of the most significant event trends of 2025. The UK event industry has embraced this format, with major conferences, exhibitions, and corporate gatherings adopting hybrid models to expand their reach and provide flexibility to attendees.

Case study:

The UK Tech Summit, held in London in 2024, was a pioneering example of hybrid event success. The event brought together thousands of in-person attendees at the ExCeL London, while simultaneously engaging a global virtual audience through a sophisticated platform that featured live-streamed sessions, virtual exhibitor booths, and interactive networking lounges. This hybrid model allowed attendees from across the world to participate in the event, network with industry professionals, and gain access to live discussions and product demos.

From an event manager’s perspective, hybrid events have proven to be an effective way to increase reach, reduce travel costs, and engage a broader audience. The success of events like the UK Tech Summit highlights how technology can enhance attendee experiences and make events more inclusive. As we enter 2025, this trend is set to continue, with even more innovative event ideas offering interactive features and customisation options for both virtual and physical attendees.

2. Sustainability and green event practices

Sustainability has become a critical focus for event planners in the UK, and this trend is only set to grow in 2025. Attendees, brands, and event organisers are increasingly prioritising eco-friendly practices in event planning, from reducing waste to using sustainable materials.

Case study:

London Fashion Week (LFW) has long been one of the UK’s most iconic events, but in 2025, the event embraced sustainability as a core theme. With a significant focus on eco-conscious fashion, the organisers implemented zero-waste practices, eco-friendly venue designs, and used digital platforms for showcasing fashion collections, reducing the carbon footprint associated with physical shows. Sustainable catering options, including plant-based menus, were also introduced, aligning with the global shift toward health-conscious and environmentally friendly event solutions.

As an event manager, adopting sustainable practices is not only about reducing waste but also about demonstrating corporate responsibility. From sourcing locally produced food to opting for digital event materials, these green strategies are increasingly becoming the norm. In 2025, sustainability will no longer be an option but a necessity for any event.

3. Personalised event experiences through technology

Personalisation has taken a central role in trends in event planning, as attendees now expect unique experiences tailored to their preferences. Technology is enabling UK event managers to create highly personalised experiences, which can significantly improve attendee engagement.

Case study:

The 2024 National Conference for Marketing Professionals, held at the Manchester Arena, incorporated AI-driven event apps that offered a fully personalised agenda to attendees. The app used data from attendee profiles, interests, and previous interactions to recommend sessions, networking opportunities, and exhibitors based on individual preferences. Additionally, attendees could set up virtual meetings with speakers and exhibitors and receive personalised content suggestions during the event.

From an event manager’s perspective, this kind of personalisation helps increase attendee satisfaction and engagement. By leveraging AI and data analytics, UK event managers can enhance the experience and make every attendee feel valued. In 2025, this trend will likely expand with even more sophisticated systems that track attendee behavior and offer real-time recommendations.

4. Immersive experiences: engaging attendees in new ways

As event planners look for ways to stand out and create lasting memories, immersive experiences are becoming a crucial part of the event planning process. Incorporating augmented reality (AR), virtual reality (VR), and interactive installations are all key to delivering memorable experiences.

Case study:

The London Immersive Expo, which showcased the latest in AR, VR, and digital art, created a one-of-a-kind experience for attendees. Event organisers used VR to transport visitors into interactive worlds where they could engage with products, experience brand stories, and interact with fellow attendees. Interactive installations allowed guests to create digital art and contribute to the evolving experience.

The success of this expo proved how powerful immersive technologies can be in creating experiences that go beyond passive participation. As an event manager, incorporating immersive experiences into events allows you to not only engage attendees but also create viral moments that generate buzz on social media. In 2025, immersive experiences will be central to events aiming to leave a lasting impact on their audience.

5. AI and automation in event management

Artificial Intelligence (AI) and automation are becoming vital tools in event trends of 2025, helping UK event managers streamline processes and create more efficient event experiences. From attendee registration to content delivery, AI is revolutionising the way events are managed.

Case study

The London Business Expo in 2024 embraced AI-powered chatbots to handle attendee registration and provide real-time information throughout the event. The chatbot helped attendees with directions, session schedules, and answers to frequently asked questions, significantly reducing the workload for event staff. Additionally, AI-driven algorithms were used to match attendees with potential business partners based on their interests and goals.

The integration of AI in event management not only improves efficiency but also enhances the attendee experience by providing instant, personalised information. With the growing demand for seamless event experiences, AI and automation will become essential for UK event managers in 2025.

6. Wellness events: prioritising health and wellbeing

With a renewed focus on health and wellness, UK event managers are incorporating well-being into their event strategies. Attendees are increasingly looking for events that offer more than just business content—they want a holistic experience that includes mental, physical, and emotional well-being.

Case study

The 2025 Wellness Festival, held in Edinburgh, took a wellness-centric approach by offering yoga and meditation sessions before the day’s events began, creating a calm and focused atmosphere. Attendees had access to health-conscious meals, stress-relieving activities, and opportunities to network in calming environments. The event even included sessions on mental health awareness and mindfulness techniques.

As an event manager, incorporating wellness activities can enhance the overall attendee experience and create a sense of community. As we move into 2025, more events will embrace wellness as a core aspect of their programming.

Be ahead of the game

As we enter 2025, the event trends of 2025 and innovative event ideas are reshaping the landscape of event planning in the UK. Hybrid events are expanding global reach, while AI and automation streamline event planning processes. Sustainability continues to be a key focus, with eco-friendly practices becoming essential for every event. Personalised experiences are now expected by attendees, and immersive technologies are helping to create truly memorable events. As an event manager, it’s essential to embrace these trends in event planning to stay ahead of the competition. By integrating these trends and innovative event ideas into your events, you can create experiences that engage, inspire, and leave a lasting impact.