Category: Events
Why Social Media Is a Game Changer for Event Promotion
The power of connection starts online
We’ve often noticed that thoughtful planning goes hand in hand with an engaged audience. At this point, social media marketing becomes important. It has become an essential element rather than an optional feature. By applying a sound social strategy, you can increase success at every part of organising an event, from announcing it to booking spots to adding to your post-event engagement.
We design events at SEVEN that people won’t soon forget, and social media helps us ensure they are widely shared and remembered.
The modern guest lives on their feed
For any product launch, corporate event, or yearly conference, your attendees will browse social media daily or more often. That’s how much time you have. When we use social media for advertising, we reach our customers directly by offering tailor-made information, looking at upcoming shows, and looking at behind-the-scenes moments and essential updates.
It is a unique opportunity that’s hard for people to turn down.
Building buzz before the big day
There’s a sweet spot in the run-up to any event where excitement is building but details are still under wraps. This is where social media shines. Teasers, countdowns, and speakers all help force engagement and build curiosity.
Our clients have found that even a simple video of the venue setup or a ballot asking, “What are you most excited for?” can get humans speaking and sharing. Suddenly, your event isn’t always simply visible—it’s being pointed out.
And that buzz? It spreads speedily.
Real-time moments make a real impact
When the event day arrives, we don’t stop. In truth, social media event marketing surely comes alive in real-time. Live updates, story takeovers, Instagram Reels, and branded hashtags all help capture the magic as it occurs.
We’ve helped customers share the entire event, from keynote highlights to backstage laughs, giving fans who couldn’t attend a taste of what they’re missing—and a motive to return next time. For people who are there, it provides another layer to the experience, turning moments into reminiscences that can be immediately shared.
Ensuring the discussion continues
Most people think the event is over after all the guests have left. For us at SEVEN, that is just the tip of the iceberg. Thanks to photos, reels, and testimonials on social media, we can keep our best memories alive. It’s a great way to thank your followers, share achievements, and give a sneak peek of the latest news.
The way you handle this stage determines how well you maintain ties and judge your progress. You’ll discover the most popular content, who participated, and how your message spread.
Results that matter in measurable ways
A great benefit of social media advertising is that everything can be monitored. You don’t need to guess if your email worked — the statistics show the results. Through impressions, clicks, reaching hashtags, and increasing followers, we know what improved our results and what to focus on next.
Besides the numbers, these insights give us and our clients new ways to improve their event promotions.
Social strategies, powered by SEVEN
We don’t stop at just making a few posts. The social strategies we develop at SEVEN are always based on your event goals and the brand you represent. If you require support with promoting the event, reaching out to more people, and saving content to use in the future, we are ready to assist.
With our event planning services, we make social media part of your journey from the very beginning. Want to see how we bring it all together? Explore our full range of services.
Let’s make your event the talk of the feed
Let’s chat if you’re looking to give your next event the spotlight it deserves. Whether it’s strategic social planning or on-the-day content creation, SEVEN is here to help you stand out and connect with your audience — long before the doors open and long after they close.
Get in touch at hello@sevenevents.co.uk, and let’s make your next event unforgettable — both online and in real life.
Make Your Next Incentive Magical in Marrakech
Why Marrakech?
Marrakech strikes the perfect balance between tradition and modern flair. One minute you’re winding through the colourful souks or exploring centuries-old palaces, and the next you’re stepping into a luxury resort or contemporary event space. Whether it’s a dinner under the stars in the Agafay Desert or a relaxed tea making session in a charming riad, the city offers something unique at every turn. It’s a place that makes events feel truly special.
Marrakech offers a range of activities that can cater for all attendees and objectives. Below are 3 activities that we selected on our recent site visit for an upcoming incentive.
Hot Air Ballon Ride
This is a bucket-list experience that we believe adds a real wow factor to your incentive trip. In Marrakech, this experience always takes place during sunrise. While it is an early start for your guests, we guarantee it’s worth it. SEVEN will arrange for you to be picked up from your hotel and taken to a beautiful base camp, where you can get signed in and of course enjoy a cup of Moroccan tea. The great thing about Marrakech is that they have so many different size hot air balloons meaning that we can accommodate most group sizes. If you were looking for that extra wow moment, we can also help you with branding the balloon with your company logo or tagline. The group will watch the hot air balloons come to life, once ready to go the group will jump into the baskets and take off into the sky. . As you gently drift above the city and out over the desert, the views of the Atlas Mountains and surrounding landscapes are absolutely breathtaking. It’s peaceful, surreal, and completely unforgettable. After landing, guests are treated to a traditional Berber breakfast, rounding off a truly magical morning.
Atas Mountain Hike
If your team’s up for a bit of adventure, hiking in the Atlas Mountains is a game-changer. Just an hour or so from Marrakech, you’ll swap city streets for trails, sweeping valleys, and snow-capped peaks in the distance. It’s the kind of place that makes you feel small in the best way. You’ll pass through Berber villages, cross mountain streams, and maybe even spot a few goats climbing the terrain with you. Whether it’s a half-day trek or a full-on mountain mission, it’s a proper escape—and the kind of shared experience that sticks with people long after the trip’s over. Finish the trek at a luxury garden with a well-deserved BBQ lunch and refreshing dip in the pool, while still admiring the mountains you just tackled.
Visit the Souks
Here at SEVEN, we love to make sure the experiences we are putting forward really showcase the destination you are in and give you an understanding of life in that location. Exploring the souks of Marrakech is one of those experiences that sticks with you. The energy, the colour, the chaos—it’s like stepping into another world. Organising this as an activity means we can organise a guide for you who really know there way round, and will introduce you to 6 century-old artisans: Zellij, Herbalist, Pastry Chef, Cabinetmaker, Pasterer, Babouchier.
At SEVEN, we understand that every company and team is unique. With our incentive travel service we will work closely with you to design a bespoke incentive travel itinerary that aligns with your company culture, goals, and budget. We don’t just book trips; we craft unforgettable experiences, drawing on our own first-hand knowledge and expertise. Get in touch today to plan your next unforgettable incentive trip.
How Storytelling Enhances Corporate Messaging at Events by SEVEN
In today’s fast-paced, content-saturated world, capturing and retaining attention at corporate events is no easy task. Businesses are increasingly turning to a timeless and powerful tool to stand out: storytelling. At SEVEN, we believe when used effectively, storytelling in corporate communication can transform an ordinary presentation into an unforgettable experience, forging deeper connections between a brand and its audience.
The Importance of Storytelling in a Corporate Context
Storytelling is as old as civilisation itself. From ancient cave paintings to modern TED Talks, stories have always been a primary way for humans to make sense of the world. In a corporate setting, storytelling has evolved into a strategic communication tool, offering a way to humanise brands, clarify complex messages, and inspire action.
The importance of storytelling in the corporate world lies in its ability to resonate emotionally with audiences. At SEVEN we say that facts and figures may inform, but stories engage. By weaving data and key messages into compelling narratives, companies can make their ideas more memorable and impactful. This is especially critical at events, where audiences are often bombarded with information and can quickly lose interest if not emotionally engaged.
What Is Corporate Storytelling?
Corporate storytelling refers to the practice of using narrative techniques to convey a company’s mission, values, goals, or achievements. It’s not about fabricating fiction, but about presenting real facts, people, and experiences in a narrative format that audiences can relate to. A good corporate story might showcase a customer success journey, the company’s founding vision, or how a product changed lives.
At events—whether they’re product launches, internal conferences, investor meetings, or industry expos—corporate storytelling becomes especially potent. It helps break down the “corporate” wall and lets attendees see the human side of an organisation. This emotional connection can lead to greater trust, loyalty, and engagement.
Storytelling in Corporate Communication at Events
When integrated into live events, storytelling in corporate communication does more than entertain—it informs and inspires. At SEVEN we’ve listed several ways storytelling can enhance corporate messaging at events:
1. Setting the Tone and Vision
Opening an event with a powerful story can set the emotional tone for the entire experience. Rather than diving straight into bullet points and sales figures, consider sharing the company’s origin story, or a customer journey that reflects the company’s mission. This narrative sets a framework through which all other content can be understood.
2. Making Data Meaningful
Events are often loaded with statistics and technical details. While important, this information can be dry. Storytelling gives data context. For example, instead of stating, “Our software reduced costs by 30%,” a company might tell the story of a client who overcame a significant challenge using their product, leading to a dramatic turnaround. Suddenly, the numbers have life and meaning.
3. Highlighting Real People
Incorporating real voices—employees, clients, or community members—into corporate storytelling adds authenticity. Videos, live testimonials, or even short vignettes can help humanise the brand and create a relatable, trustworthy image.
4. Creating a Cohesive Narrative
Events often feature multiple speakers, sessions, and topics. Without a clear narrative thread, these can feel disjointed. Storytelling offers a way to tie all elements together under a unifying theme or message. Whether it’s innovation, resilience, or transformation, a central story arc ensures that every element of the event contributes to a cohesive whole.
5. Encouraging Audience Participation
Great stories invite the audience to see themselves in the narrative. Interactive storytelling—through live polls, Q&A sessions, or immersive technology—can make attendees feel like active participants in the story. This not only boosts engagement but also reinforces the message in a memorable way.
The Lasting Impact of Event Storytelling
One of the most valuable benefits of incorporating storytelling into corporate messaging at events is its longevity. A well-told story can echo far beyond the event itself. Attendees are more likely to share stories with their networks, recall them weeks later, and align themselves emotionally with the brand.
Moreover, stories can be repurposed across various platforms—from post-event emails and social media campaigns to investor reports and internal communications—maximising the return on investment.
Best Practices for Effective Corporate Storytelling
To leverage storytelling effectively at events, consider the following best practices:
- Know Your Audience: Tailor the story to the interests, values, and expectations of your attendees.
- Be Authentic: Real stories resonate more than polished marketing messages. Avoid overproduction or exaggeration.
- Use Visuals and Media: Support your narrative with engaging visuals, video clips, or audio to enrich the storytelling experience.
- Practice Delivery: A great story poorly told can fall flat. Rehearse the delivery to ensure confidence and clarity.
- End with Purpose: Every story should support your event’s objective—whether that’s inspiring change, launching a product, or rallying a team.
In an age where attention is fleeting and competition for it is fierce, we believe the importance of storytelling in corporate communication cannot be overstated.
At events, corporate storytelling is a game-changer—transforming information into inspiration and messages into memorable experiences. By placing storytelling at the heart of event strategy, companies can connect more deeply, communicate more clearly, and leave a lasting impression that endures long after the lights go down.
If you’re looking to add storytelling for your next event, SEVEN can help deliver an impactful message and storytelling. Just contact us on hello@sevenevents.co.uk
5 Reasons Hybrid Events Deliver Better ROI Than Traditional Ones
By blending the best of in-person and virtual experiences, hybrid events are proving to be a smarter, more flexible option. And when it comes to return on investment (ROI), they’re often outperforming traditional events in a big way.
Here are five reasons why hybrid events deliver better ROI—and why now might be the time to rethink your event strategy.
1. Bigger reach, bigger results
Traditional events are limited by geography. If your venue is in London, you’re unlikely to attract someone from Tokyo unless they’re really committed. But hybrid events break that barrier. With hybrid event technology, you can stream your content to audiences all over the world—live or on demand.
That means more people can tune in, engage, and become part of your brand journey. You’re no longer limited by seats in a room. You’re scaling your impact without scaling your costs.
2. Flexibility that boosts attendance
How often have you heard, “I’d love to come, but I can’t make the travel work”? Hybrid events remove that excuse. Attendees can choose how they show up—whether that’s in person, from their home office, or even catching up on-demand later.
This flexibility leads to better turnout and more engaged attendees. And let’s face it, higher attendance usually leads to better ROI—especially if your event includes lead generation, sales, or sponsorships.
3. Smarter data = sharper decisions
One of the best-kept secrets of hybrid event management? The data. Traditional events might give you a headcount and a few survey forms. But with hybrid event platforms, you get detailed analytics—who watched what, when they dropped off, which sessions they loved, and how they interacted.
All of this helps you understand your audience better. You can fine-tune your content, improve future events, and even follow up more effectively. When you can track what’s working (and what’s not), your events become more strategic—and more profitable.
4. More sponsorship opportunities
Sponsors love visibility. And with hybrid events, that visibility goes through the roof.
Think about it: instead of just having a logo on a stage banner, sponsors can have branded content, virtual booths, pop-up messages, and even custom sessions. Hybrid platforms open the door to creative, measurable sponsorship options that can be tailored for both in-person and remote audiences.
This means you can offer more value to sponsors—and often charge more as a result. That’s a win-win.
5. Long-term content, long-term value
Traditional events are over the moment the lights go down. But hybrid events keep on giving.
Thanks to recordings, clips, and highlight reels, your content can live on long after the event ends. You can repurpose sessions for social media, email campaigns, training materials or gated content for lead gen. This kind of post-event life turns one day of content into months of value.
So instead of a one-off splash, hybrid events give you a longer runway—and that can lead to more engagement, more sales, and yes, better ROI.
Hybrid isn’t just a trend. It’s the new standard.
If you want your next event to be more flexible, more impactful, and better for your bottom line, hybrid is the way to go. And if you’re not sure where to start, we’re here to help.
Explore our hybrid event services and find out how SEVEN can help you plan, deliver and scale your next event for real results.
Our strategy from brief to reality
Starting with the ‘Why?’
Your Account Director is often the first person you’ll speak to when discussing your brief. But this role goes far beyond simply receiving information — we’re here to uncover the why behind your event. What is the real purpose? Where do you want to position your brand? What are you hoping your audience will feel, think, and do? These are all integral pieces of the puzzle. Having these key conversations early on, with someone who truly understands your brand and market, enables us to build a complete picture of your goals. From there, we can respond with a concept that doesn’t just tick boxes, but creates real, measurable impact.
Bringing Creativity to Your Objectives
The Account Director acts as the bridge between your business objectives and our creative team. We translate your brief into something actionable, aligned, and inspiring. By connecting the creative, production, and logistics teams from the outset, we ensure that the final idea is rooted in strategy and executed flawlessly. A collaborative brainstorm session with all stakeholders ensures every voice is heard — promoting alignment, clarity, and collective understanding. This integrated approach helps us push boundaries while staying anchored to what matters most: your objectives.
We Plan for Impact
At SEVEN, we understand that audiences engage in different ways — so we don’t take a one-size-fits-all approach. We strategically use insights into your brand, audience behaviours, and wider industry trends to shape how we deliver your message. From how we structure your narrative to the formats we choose, everything is considered with purpose. Whether it’s through immersive environments, compelling speaker content, or cutting-edge tech, we tailor our decisions to drive engagement and deliver lasting impressions.
The Role of the Account Director
This role is pivotal. Your Account Director helps connect your event to broader business goals, ensuring that every decision is made with intention. It’s not just about how it looks — it’s about what your event needs to do. We represent your interests internally, embedding your brand values, tone of voice, and core goals into every aspect of the experience. We protect your vision and maintain focus across every department, ensuring that all elements feed into a cohesive strategy. In short, we act as your compass — guiding the team and project towards meaningful results.
Building on Our Relationship and Knowledge
At SEVEN, we love working with our clients to build strong, long-term partnerships. We don’t treat events as one-off’s — we view them as strategic milestones in a much bigger brand journey. Trust is the foundation of everything we do. That means delivering consistent value, showing up when it counts, and becoming a true extension of your team. We’re here for the late nights, the last-minute changes, and the unpredictable moments — not just the highlights. Our goal is always to support, solve, and scale with you as your needs evolve.
The Finished Result
This is the part we live for — the moment where all the strategy, creativity, and collaboration come together. From initial brief to final execution, we’ve journeyed with you to create something that resonates: an impactful learning experience for your audience, and a clear, confident expression of your brand’s story, message, and values. Watching your brand come to life in front of an engaged, inspired audience is the ultimate reward.
At SEVEN, we know that every idea, every team member, and every brand is unique. Our strategic, insight-led approach means we deliver meaningful narratives, immersive experiences, and tangible business results.
Get in touch — we’d love to show you how we collaborate to design an event strategy that elevates your brand, deepens engagement, and delivers true value.
Discover Norway for Your Next Company Incentive: The Land of Fjords and Northern Lights!
Why Choose Norway for Your Incentive Trip?
Norway’s combination of stunning nature, modern infrastructure, and rich cultural heritage makes it a top-tier incentive travel destination. Whether your team prefers outdoor adventures, luxury accommodations, or immersive cultural experiences, Norway has something for everyone.
Spectacular Natural Beauty
From the deep blue fjords to towering mountains and cascading waterfalls, Norway’s landscapes are awe-inspiring. The UNESCO-listed Geirangerfjord and Nærøyfjord offer some of the most breathtaking scenery in the world, providing the perfect backdrop for a memorable corporate retreat. Imagine rewarding your team with a cruise through these majestic fjords, where they can relax and absorb the tranquil beauty of nature.
Chase the Northern Lights
One of Norway’s most magical experiences is witnessing the Northern Lights. Tromsø, Alta, and the Lofoten Islands are some of the best places in the world to see this natural phenomenon. Treat your team to an exclusive Northern Lights tour, complete with cozy lodges, husky sledding, and gourmet dining under the Arctic sky.
Adventure and Team-Building Activities
Norway offers a wide range of adventure activities that foster team bonding and create lasting memories. Here are just a few options:
- Skiing & Snowboarding: Whether it’s the famous slopes of Trysil or the alpine beauty of Hemsedal, Norway offers world-class skiing for all skill levels.
- Dog Sledding & Snowmobiling: Experience the thrill of racing through snowy landscapes, an excellent way to build camaraderie.
- Hiking & Glacier Walking: Explore Norway’s famous hiking trails, such as the trek to Trolltunga or the Pulpit Rock, which offer stunning panoramic views.
- Fjord Kayaking & RIB Safaris: Paddle through serene fjords or speed across the waters in a RIB boat, perfect for an adrenaline-filled group activity.
Exclusive and Luxurious Experiences
Norway isn’t just about rugged landscapes; it also boasts high-end luxury experiences for your team:
- Stay in a Glass Igloo or Luxury Lodge: Experience the Arctic in style with high-end accommodations that offer panoramic views of the sky.
- Private Fjord Cruises: Charter a yacht or a historic wooden ship for a private fjord cruise, complete with gourmet dining.
- Fine Dining & Nordic Cuisine: Indulge in Norway’s exquisite seafood, reindeer dishes, and Michelin-starred restaurants that offer world-class dining experiences.
Cultural & Historical Immersion
Norway’s rich history and traditions provide incredible opportunities for cultural exploration:
- Viking Heritage: Visit the Viking Ship Museum in Oslo or participate in a Viking-themed experience where your team can try axe-throwing and learn about Norse mythology.
- Sami Culture Experience: Engage with the indigenous Sami people, learn about their traditions, and enjoy a traditional reindeer sleigh ride.
- Stunning Cities & Architecture: Explore Norway’s charming cities, from Oslo’s modern architecture to Bergen’s colourful wooden houses along the Bryggen Wharf.
Seamless Travel and World-Class Hospitality
Norway’s excellent infrastructure ensures a smooth and hassle-free incentive trip. With well-connected airports, efficient public transport, and high-quality hotels and conference facilities, you can focus on enjoying the experience without any logistical worries. Additionally, Norwegians are known for their warm hospitality and professionalism, ensuring that your team feels welcomed and well taken care of.
Why SEVEN Recommends Norway
At SEVEN, we specialise in curating unforgettable incentive trips using our incentive travel service, tailored to your company’s goals and preferences. Norway stands out as a destination that offers adventure, relaxation, and luxury all in one. Whether you want to reward top performers, strengthen team dynamics, or simply inspire your employees, Norway delivers an experience that is both refreshing and motivating.
Let SEVEN plan your next company incentive to Norway, where your team will return with unforgettable memories, renewed motivation, and a deep appreciation for one of the world’s most spectacular destinations.
Ready to take your team to Norway? Contact SEVEN today and let’s create a bespoke incentive trip that your employees will talk about for years to come!
How to Plan a Successful Product Launch Event
You never get a second chance to make a first impression, especially when launching something new. In the current competitive marketplace, standing out requires more than a great product. It takes a powerful moment that captures attention and leaves your audience wanting more.
This is where the right event comes in. A well-executed product launch tells a compelling story, boosts brand visibility, secures media interest, and earns the trust of your audience from the very start.
At SEVEN, our team understand what it takes to create that kind of impact. With years of experience in product launch event planning across industries like technology, automotive, healthcare, and finance, we bring together creative storytelling and seamless delivery to make every launch moment unforgettable.
Our team works as a trusted extension of your brand, turning your product vision into an extraordinary experience.
How to plan a product launch event?
Step 1: Define the purpose and set clear goals
A brilliant product launch always starts with one essential question: why are we doing this?
Having a clear goal from the outset shapes everything else.
At SEVEN, understanding the “why” sits at the heart of our approach to product launch event management. When Just Eat approached us to introduce Just Eat for Business, their goal was multi-layered; they wanted to raise awareness of the new service, engage internal sales teams, and demonstrate the product in action, all in one cohesive event.
We worked closely with them to shape a strategy that was about experience. From the event’s name, Just Meet for Business, to the flow of the space and every interactive element, the focus was on making the service feel real, relevant, and exciting.
That clarity of purpose helped us design an event that informed and inspired.
Step 2: Know your audience and customise the experience
A great product or service launch aims to connect. That connection starts with understanding who you’re speaking to. At SEVEN, our approach to product launch event planning always begins with the people behind the invite list.
What do they care about?
What do they need to see, feel, and experience to truly engage?
When we partnered with Just Eat to launch Just Eat for Business, we knew the target audience was corporate clients and internal sales teams. These were people who needed to visualise the service working in their own environments. So, we designed the event to reflect just that.
We sourced a blank canvas venue in Shoreditch and transformed it into a functional office setting, complete with ordering demos, packaging props, and lounge seating.
It went beyond a showcase and became a simulation. Every detail was built to help guests understand how the product could integrate seamlessly into their day-to-day work lives.
By putting people first, we created an experience that felt intuitive, personal, and impactful.
Step 3: Craft a story that makes the product the hero
At SEVEN, we believe that storytelling sits at the heart of every memorable event. A strong story gives your product context, emotional connection, and a role your audience can relate to.
That’s exactly how we approached the launch of Just Eat for Business. The name we coined for the event – Just Meet for Business – was intentional. It marked the first chapter of the attendee journey, capturing the essence of connection, convenience, and corporate relevance all in one phrase.
From there, every detail became part of the story. Guests were welcomed through branded vinyls and digital totems before entering a space designed to mirror the customer experience.
From interactive ordering stations to food vendor stalls representing the platform’s variety, the event was built as a live demonstration of the service in action.
Step 4: Choose the right format – live, hybrid or virtual
There’s no one-size-fits-all when it comes to product launches. The format you choose plays a huge role in how your audience engages with your message. That’s why, at SEVEN, one of the first things we deliver is the style that best suits your goals.
For Just Eat’s corporate launch, the answer was clear. Their product needed to be experienced in real time, through taste, interaction and face-to-face conversation.
A live format allowed us to bring people together, sample the food on offer, and showcase the new service in a fully immersive environment. From the moment guests walked in, they were part of something tangible.
That said, we know live isn’t always the answer. For some launches, a hybrid format is ideal for combining reach with personalisation. In other cases, a virtual approach might make the biggest impact. What matters is choosing what works best for your audience and your objectives.
Step 5: Create a detailed plan (and stick to it)
Behind every flawless event is a plan built on precision, communication, and collaboration. Our approach is rooted in the details, from the first brainstorming session to the final guest departure.
For the launch of Just Eat for Business, that planning was on full display. Our creative and production teams worked hand-in-hand to transform a blank canvas venue into a fully branded, immersive experience.
From sourcing a space in Shoreditch to managing all tech and AV requirements, every element was mapped out to ensure nothing was left to chance.
We installed custom window vinyls, digital totems, and LED screens to set the scene before guests even stepped inside. Inside the venue, we coordinated speaker timings, vendor setups, and on-site support with clockwork precision.
Because we manage everything, from logistics and supplier liaison to live execution, our clients can focus on showing up and enjoying the moment.
Step 6: Drive buzz before the big day
At SEVEN, we see product launch event planning as a full journey, and that means helping our clients create energy and anticipation before a single guest sets foot on site.
For Just Eat for Business, we helped build branded window vinyls that turned the venue into a beacon of the Just Eat brand. Digital totems displayed personalised welcomes and animated content.
A large LED screen played key messaging and teasers that gave guests a flavour of what was to come.
But it’s not just about visuals. Our team works in tandem with clients to develop pre-event content that sparks curiosity and engages the audience early.
Because when it comes to a product launch, the buzz shouldn’t wait until event day. With the right storytelling, branding, and strategy, we help our clients make a strong impression before the first handshake ever happens.
Step 7: Make the moment memorable
When the big day arrives, everything comes down to the experience in the room. This is the moment your audience sees your product in action.
For Just Eat for Business, we built a live experience designed to immerse guests in the product from start to finish. From interactive ordering stations to branded packaging displays, every detail served a purpose.
Five vendor stands offered fresh cuisine that guests could try firsthand, while a central circular bar encouraged natural conversation and networking.
Meanwhile, our on-site AV team supported timed speeches and giveaways, helping the client deliver key messages with clarity and confidence.
The flow of the space mirrored the customer journey, guiding guests through discovery, interaction, and connection.
That’s what sets SEVEN apart in product launch event planning. We help you create a moment. One that celebrates your product, engages your audience, and lingers in their minds long after the lights go down.
Step 8: Extend the impact after the event
A product launch may last a day, but the impact should last much longer. Our work doesn’t stop when the final guest leaves. We help clients keep the momentum going with smart follow-up strategies, content capture, and insight-driven analysis that extends the value of every moment.
With Just Eat for Business, the post-event response spoke volumes. The client’s feedback, “the event went beyond our expectations… you seamlessly brought the event to life”, was not only rewarding but a clear sign that the experience had truly landed.
As part of our product launch event planning, we guide clients through the next steps, from sharing highlight videos and event photos to analysing guest feedback and media coverage. This allows brands to re-engage attendees, reach wider audiences, and demonstrate ROI with confidence.
Final thoughts – Ready to launch something extraordinary?
Planning a product launch is about creating a moment that tells your story, showcases your product, and builds real excitement. At SEVEN, we combine strategic thinking, creative storytelling and meticulous delivery to make sure every launch is unforgettable.
Get in touch with our team at hello@sevenevents.co.uk to talk about how we can bring your product launch to life. Let’s make your next big moment one to remember.
How new technology is transforming events – and why it matters for your guests
Personalisation powered by AI
No two guests are the same — and now, thanks to artificial intelligence, events don’t have to be either. AI is giving us the tools to tailor every touchpoint of an event — from personalised agendas and content recommendations to intelligent networking and feedback systems.
At SEVEN, we’ve embraced this technology to help our clients create more meaningful engagement. Picture this: a delegate walks into your event and receives a personalised agenda on their phone, curated to their role, industry, and interests. Or imagine an AI-powered networking tool that connects them with other attendees they’re most likely to engage with. It’s thoughtful, tailored, and leaves guests feeling as though the event was designed just for them.
And for international audiences, real-time translation and multilingual content can make all the difference in creating an inclusive and engaging experience.
LED screens that leave a lasting impression
Gone are the days of blurry projectors and dimly lit presentations. LED screens are redefining the visual language of events — and we couldn’t be more thrilled. These ultra-bright, high-definition displays can transform a space, create unforgettable focal points, and immerse your audience in your brand.
We’ve used LED screens to completely reimagine event environments. From huge wraparound video walls that react to what’s happening on stage, to modular screens arranged in creative shapes and formations — the possibilities are endless. One of our recent clients wanted a bold centrepiece — we built a custom LED cube tunnel that wowed guests the moment they arrived. The photos alone were worth it!
LED technology is also incredibly versatile, scaling beautifully for everything from intimate board meetings to arena-sized conferences. And because they’re so vibrant and clear, they perform brilliantly even in well-lit venues.
At SEVEN, we partner with trusted AV suppliers to ensure your content shines and your messaging lands exactly as you intend. And with our full-service event offering, we’ll handle all the tech planning and coordination — so you can focus on delivering the moment. Explore our services.
Virtual reality & immersive experiences
Want to really wow your audience? Step into the world of virtual and augmented reality. Immersive technology is helping brands tell their stories in ways that were unthinkable just a few years ago — by inviting guests to experience them first-hand.
Augmented reality is another brilliant tool we’re seeing used more frequently. Think 3D product models appearing on a guest’s phone during a live presentation, or interactive scavenger hunts across the venue floor. It’s not just fun — it creates moments people remember.
Smart event data
Behind every seamless event is a treasure trove of data — and when used wisely, it’s a game-changer. Event tech now gives us the tools to track everything from guest engagement and session popularity to dwell times at exhibition stands.
But we don’t just collect data for the sake of it. At SEVEN, we use it to refine and enhance future events. Want to know which speaker resonated the most? Curious about which breakouts were best attended? We can tell you — and we’ll use those insights to shape a sharper, more impactful event next time.
Seamless guest experiences
Of course, even the most cutting-edge technology needs to feel effortless for your guests. That’s where thoughtful UX comes in — from digital invitations and app-based agendas to QR check-ins and touchless registration. These small touches make a big difference.
We’ve seen clients win huge praise for introducing smart tech such as app-based live voting, digital feedback forms, and real-time social feeds displayed on LED walls. It’s about meeting people where they are — on their phones, in the moment — and making it easy for them to engage.
The future of events is here — and we’re just getting started
At SEVEN, we’re always looking ahead. Whether it’s AI-powered personalisation, LED showstoppers or immersive VR journeys, we’re constantly exploring the best ways to use technology to bring your audience closer to your story.
With our full-service event offering, we’ll work with you to design an experience that’s bold, connected, and perfectly aligned to your goals. We don’t believe in one-size-fits-all—and neither should you.
So, if you’re ready to take your event to the next level, let’s talk.
Get in touch with us at hello@sevenevents.co.uk – we’d love to help you create something spectacular.
Escape to Luxury: A Visit to Coworth Park
A Venue Like No Other
Set within 240 acres of picturesque parkland, Coworth Park offers an oasis of calm that’s perfect for any occasion. Whether you’re planning an incentive trip, a corporate retreat, or a team-building experience, this venue offers a range of spaces that blend natural beauty with modern elegance. The grand manor house exudes charm and sophistication, while its outdoor spaces—perfect for team-building exercises or private celebrations—create a refreshing backdrop for any event.
What makes Coworth Park stand out is its ability to offer both luxury and tranquillity. From the moment we arrived, we were taken aback by the peaceful surroundings, where guests can immerse themselves in nature’s beauty without compromising on comfort. It’s a space where creativity flows, and memorable moments come naturally.
Unique Experiences at Coworth Park
At SEVEN, we pride ourselves on creating tailored, bespoke experiences for our clients. Coworth Park’s diverse offering of activities provides the perfect foundation for just that. Here, your event can be as unique as your team, with a range of activities that bring people together and ignite inspiration.
One standout experience that we had the chance to try was mindful terrarium-making in their beautiful Oak Room. This peaceful, creative activity invites guests to craft their own mini ecosystem, all while enjoying the calming atmosphere of the room’s stunning design. It’s the perfect activity for fostering mindfulness and allowing guests to unwind and reconnect with nature in a hands-on way.
For those seeking something a bit more energetic, duck herding on the expansive grounds is sure to create lasting memories. Yes, you read that right! Led by expert handlers, guests have the opportunity to guide a group of ducks through a series of challenges on the stunning Coworth Park grounds. It’s an activity that encourages teamwork, laughter, and a bit of friendly competition—ideal for team-building or simply adding some fun to your event.
Other experiences at Coworth Park include relaxing spa treatments, outdoor adventures, and even a mixology class, all designed to help guests unwind or engage in something new. Whether it’s indulging in the luxury spa, enjoying a gourmet meal at the restaurant, or taking part in an interactive team-building exercise, there’s something for everyone here.
Why Choose Coworth Park with SEVEN?
At SEVEN, we understand that every client’s needs are unique, and that’s why we work closely with you to create an event that reflects your goals, values, and culture. Our visit to Coworth Park reaffirmed why it’s such a fantastic destination for hosting high-end corporate events or incentive trips. The venue allows us to craft unforgettable experiences, tailored specifically to your team’s needs.
We specialise in designing personalised itineraries that combine luxury, comfort, and adventure. Whether you’re planning a peaceful retreat, an exciting team-building weekend, or a celebration of achievements, Coworth Park provides the perfect setting. From intimate boardrooms to sprawling outdoor spaces, there’s flexibility to create an event that fits your vision perfectly.
What sets us apart at SEVEN is our attention to detail and commitment to delivering experiences that exceed expectations. By partnering with venues like Coworth Park, we’re able to ensure that your event is not only seamless but also memorable in every way.
Crafting Your Next Event
We don’t just create events; we create moments that matter. By carefully curating experiences, like those available at Coworth Park, we help you create lasting memories for your team or clients. Our role is to ensure that every detail of your event is flawlessly executed, from selecting the perfect activity to offering first-hand advice on the best options for your group.
Coworth Park’s variety of spaces and activities—ranging from creative workshops to invigorating outdoor pursuits—aligns perfectly with the bespoke service we offer at SEVEN. We will work with you every step of the way to ensure your event is one that will be talked about long after it’s over.
Learn more about how we can help you create an exceptional event with SEVEN here.
Ready to plan your next luxury event? Get in touch with us today at hello@sevenevents.co.uk and let SEVEN help bring your vision to life!
Different Types of Events According to Strategy: Virtual, Hybrid, and In-Person
Some events are all about energy in the room and face-to-face connection. Others need to reach people in different places or offer flexibility without losing impact. That’s where virtual and hybrid events come into play, opening up new ways to engage audiences and share stories far and wide.
The truth is, there’s no one-size-fits-all. Each format – in-person, virtual, or hybrid – offers something different, and the right one depends on what you’re trying to achieve.
We’ve helped clients across all kinds of industries find the best fit for their event, and we’re here to do the same for you. Today, we’ll break down the three key formats of events and how each can support your goals.
In-person events and their real-time impact
In-person events offer a level of human connection and sensory experience that’s hard to replicate. They’re spontaneous and create the kind of buzz that people keep talking about long after the event ends.
When is in-person the right choice?
These events are ideal when the goal is to build relationships or make a bold impression. In-person experiences bring people together in a way that feels personal and powerful.
The benefits speak for themselves. You can create emotional connections, build loyalty, and deliver premium guest experiences.
We saw this in action when we partnered with Sophos for their UKI Partner Conference in Manchester. After a rigorous tender process, SEVEN was appointed to manage the end-to-end delivery of this important two-day event for 450 guests. The goal was to bring together customers and prospects for a valuable mix of networking and product education.
Victoria Warehouse, with its unique industrial charm, was chosen as the venue. It was a blank canvas that we completely transformed to reflect the event’s “evolve” theme.
From branding and stage design in the plenary space to interactive breakout sessions and a bespoke exhibition area, every corner was carefully considered.
Our team took care of all the attendee logistics too, coordinating accommodation across four hotels and making sure every guest felt looked after. The welcome reception at the Imperial War Museum set the tone, followed by a full conference day that ended with an unforgettable party. Think laser quest domes, LED ping pong, street food, cocktails, and an epic LED drummers’ performance.
It was an in-person event done right that was rich in content, full of energy, and designed to leave a lasting impression.
Virtual events that provide accessibility and agility at scale
Virtual events have come a long way. What once felt like a quick fix during the pandemic has evolved into a smart, scalable way to connect teams, customers, and communities.
They’re ideal for organisations looking to communicate with remote teams, engage global markets, or deliver thought leadership through sessions like webinars and product updates.
Why go virtual?
Virtual events are cost-effective, flexible, and highly inclusive, making it easy to invite broader audiences and accommodate different time zones. Plus, with built-in data and real-time analytics, you get instant insight into what’s working and where to optimise.
When done well, virtual events can feel just as polished and purposeful as in-person ones. That’s where our expertise at SEVEN comes in.
How we brought Pepsi Lipton’s event to life
A great example of this is our work with Pepsi Lipton on their annual European Marketing Conference. After hosting a successful virtual event during the pandemic, the client chose to keep the format the same. However, this time, they wanted to extend their reach and make the event accessible to a wider European audience.
With a tight timeline and a need for flexibility, SEVEN delivered a fully branded virtual experience using our bespoke platform. The agenda spanned two full days, packed with presentations, activities, and over 40 different speakers.
We managed diaries for technical checks and rehearsals, even as content was being finalised right up to the last moment.
To wrap things up, we streamed an awards ceremony on Zoom so attendees could interact, celebrate winners, and enjoy a social element. We followed it with a round of virtual musical bingo, tying in the “together we shine” theme in a fun and uplifting way.
Hybrid events, which bring together the best of both worlds
With hybrid, you don’t have to choose between reach and connection. These events are designed for scale, sustainability, and accessibility and are perfect for companies with multi-site teams or global audiences.
At SEVEN, we deliver hybrid event solutions that make sure your attendees have a seamless experience.
Elevating Telefónica’s hybrid kick-off
When Telefónica returned to SEVEN for their annual hybrid kick-off event, they wanted to build on the success of the previous year and take the online experience even further.
Our team designed and built an upgraded event app and web portal to deliver a fresh, intuitive experience for both physical and virtual attendees. Guests at the IET Savoy Place venue used the app to navigate the day, while remote participants logged in via the platform to watch, interact, and join the conversation in real time.
We also connected satellite offices in Belfast and Edinburgh via a two-way live link, bringing remote teams directly into the room and into the action. This resulted in higher engagement, more platform interactions, and a fully connected audience across all locations.
How do you decide what’s right for your event?
The right format depends on your goal, who you’re speaking to, and how you want your audience to feel.
Start by asking a few key questions:
- Who’s the audience, and where are they based?
- What’s the goal — awareness, engagement, reward, or connection?
- Are there must-have elements like interactivity, networking, or on-demand content?
These answers help guide whether your event should be in-person, fully virtual, or a hybrid blend of both. Each format offers its own strengths, and at SEVEN, we’re here to help you find the best fit.
Closing thoughts: Let’s find your perfect format
Every event is a chance to connect, inspire, and make something memorable, and we’re here to help you get it right.
Explore our full range of event services to see how we can support your next project.
Get in touch with our team at hello@sevenevents.co.uk, and let’s bring your event vision to life.