The brief
Each year, VW Ireland/Trade Link rewards its top 12 sales performers with an exclusive incentive experience. Knowing the audience’s passion for the automotive industry, SEVEN curated a bespoke programme around the iconic GP Ice Race in Zell am See, creating an incentive that blended adrenaline, luxury and unforgettable alpine experiences.
The details
Working closely with the client, SEVEN curated a bespoke incentive programme with the iconic GP Ice Race at its heart. Beyond the thrill of the track, the itinerary balanced adrenaline-fuelled experiences with time to unwind, including a visit to Salzburg’s spectacular Top of Salzburg viewing platform, 3,029 metres above sea level. Carefully planned group dinners provided the perfect opportunity for networking, team bonding and celebrating the outstanding achievements that earned guests their place on the trip.
Straight off the bat it all went incredibly well, it was a unique event for us, so uncharted territory therefore an amount of risk involved if the preparation had not been meticulous. The itinerary put together was excellent! and gave in my opinion, the perfect balance between activities and free time, and as always not all participants are avid fans of the main theme of the trip, further reason for additional activities and free time to be carefully thought out and planned.