The brief
VW Ireland/Trade Link host an annual incentive to reward and recognise their 12 top sales staff. Being a predominantly male group and working within the automotive industry, the GP Ice Race in Zell am See was perfect unique experience to centre and incentive around.
The details
SEVEN worked closely with the client to create a bespoke programme with the race at the heart. The action-packed race fuelled itinerary also allowed for down time and activities away from the action, with a trip to the viewing platform 3029m above Salzburg!
Group dinners were planned encourage networking and team bonding and to celebrate all the success that achieved the trip.
Straight off the bat it all went incredibly well, it was a unique event for us, so uncharted territory therefore an amount of risk involved if the preparation had not been meticulous. The itinerary put together by yourselves in tandem with Marie Louise was excellent! and gave in my opinion, the perfect balance between activities and free time, and as always not all participants are avid fans of the main theme of the trip, further reason for additional activities and free time to be carefully thought out and planned.