Category: Production

You never get a second chance to make a first impression, especially when launching something new. In the current competitive marketplace, standing out requires more than a great product. It takes a powerful moment that captures attention and leaves your audience wanting more.

This is where the right event comes in. A well-executed product launch tells a compelling story, boosts brand visibility, secures media interest, and earns the trust of your audience from the very start.

At SEVEN, our team understand what it takes to create that kind of impact. With years of experience in product launch event planning across industries like technology, automotive, healthcare, and finance, we bring together creative storytelling and seamless delivery to make every launch moment unforgettable.

Our team works as a trusted extension of your brand, turning your product vision into an extraordinary experience.

How to plan a product launch event?

Step 1: Define the purpose and set clear goals

A brilliant product launch always starts with one essential question: why are we doing this? 

Having a clear goal from the outset shapes everything else.

At SEVEN, understanding the “why” sits at the heart of our approach to product launch event management. When Just Eat approached us to introduce Just Eat for Business, their goal was multi-layered; they wanted to raise awareness of the new service, engage internal sales teams, and demonstrate the product in action, all in one cohesive event.

We worked closely with them to shape a strategy that was about experience. From the event’s name, Just Meet for Business, to the flow of the space and every interactive element, the focus was on making the service feel real, relevant, and exciting. 

That clarity of purpose helped us design an event that informed and inspired.

Step 2: Know your audience and customise the experience

A great product or service launch aims to connect. That connection starts with understanding who you’re speaking to. At SEVEN, our approach to product launch event planning always begins with the people behind the invite list. 

What do they care about? 

What do they need to see, feel, and experience to truly engage?

When we partnered with Just Eat to launch Just Eat for Business, we knew the target audience was corporate clients and internal sales teams. These were people who needed to visualise the service working in their own environments. So, we designed the event to reflect just that.

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We sourced a blank canvas venue in Shoreditch and transformed it into a functional office setting, complete with ordering demos, packaging props, and lounge seating. 

It went beyond a showcase and became a simulation. Every detail was built to help guests understand how the product could integrate seamlessly into their day-to-day work lives.

By putting people first, we created an experience that felt intuitive, personal, and impactful.

Step 3: Craft a story that makes the product the hero

At SEVEN, we believe that storytelling sits at the heart of every memorable event. A strong story gives your product context, emotional connection, and a role your audience can relate to.

That’s exactly how we approached the launch of Just Eat for Business. The name we coined for the event – Just Meet for Business – was intentional. It marked the first chapter of the attendee journey, capturing the essence of connection, convenience, and corporate relevance all in one phrase.

From there, every detail became part of the story. Guests were welcomed through branded vinyls and digital totems before entering a space designed to mirror the customer experience. 

From interactive ordering stations to food vendor stalls representing the platform’s variety, the event was built as a live demonstration of the service in action.

Step 4: Choose the right format – live, hybrid or virtual

There’s no one-size-fits-all when it comes to product launches. The format you choose plays a huge role in how your audience engages with your message. That’s why, at SEVEN, one of the first things we deliver is the style that best suits your goals.

For Just Eat’s corporate launch, the answer was clear. Their product needed to be experienced in real time, through taste, interaction and face-to-face conversation. 

A live format allowed us to bring people together, sample the food on offer, and showcase the new service in a fully immersive environment. From the moment guests walked in, they were part of something tangible.

That said, we know live isn’t always the answer. For some launches, a hybrid format is ideal for combining reach with personalisation. In other cases, a virtual approach might make the biggest impact. What matters is choosing what works best for your audience and your objectives.

Step 5: Create a detailed plan (and stick to it)

Behind every flawless event is a plan built on precision, communication, and collaboration. Our approach is rooted in the details, from the first brainstorming session to the final guest departure. 

For the launch of Just Eat for Business, that planning was on full display. Our creative and production teams worked hand-in-hand to transform a blank canvas venue into a fully branded, immersive experience. 

From sourcing a space in Shoreditch to managing all tech and AV requirements, every element was mapped out to ensure nothing was left to chance.

We installed custom window vinyls, digital totems, and LED screens to set the scene before guests even stepped inside. Inside the venue, we coordinated speaker timings, vendor setups, and on-site support with clockwork precision.

Because we manage everything, from logistics and supplier liaison to live execution, our clients can focus on showing up and enjoying the moment. 

Step 6: Drive buzz before the big day

At SEVEN, we see product launch event planning as a full journey, and that means helping our clients create energy and anticipation before a single guest sets foot on site.

For Just Eat for Business, we helped build branded window vinyls that turned the venue into a beacon of the Just Eat brand. Digital totems displayed personalised welcomes and animated content. 

A large LED screen played key messaging and teasers that gave guests a flavour of what was to come.

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But it’s not just about visuals. Our team works in tandem with clients to develop pre-event content that sparks curiosity and engages the audience early.

Because when it comes to a product launch, the buzz shouldn’t wait until event day. With the right storytelling, branding, and strategy, we help our clients make a strong impression before the first handshake ever happens.

Step 7: Make the moment memorable

When the big day arrives, everything comes down to the experience in the room. This is the moment your audience sees your product in action.

For Just Eat for Business, we built a live experience designed to immerse guests in the product from start to finish. From interactive ordering stations to branded packaging displays, every detail served a purpose. 

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Five vendor stands offered fresh cuisine that guests could try firsthand, while a central circular bar encouraged natural conversation and networking.

Meanwhile, our on-site AV team supported timed speeches and giveaways, helping the client deliver key messages with clarity and confidence. 

The flow of the space mirrored the customer journey, guiding guests through discovery, interaction, and connection.

That’s what sets SEVEN apart in product launch event planning. We help you create a moment. One that celebrates your product, engages your audience, and lingers in their minds long after the lights go down.

Step 8: Extend the impact after the event

A product launch may last a day, but the impact should last much longer. Our work doesn’t stop when the final guest leaves. We help clients keep the momentum going with smart follow-up strategies, content capture, and insight-driven analysis that extends the value of every moment.

With Just Eat for Business, the post-event response spoke volumes. The client’s feedback, “the event went beyond our expectations… you seamlessly brought the event to life”, was not only rewarding but a clear sign that the experience had truly landed. 

As part of our product launch event planning, we guide clients through the next steps, from sharing highlight videos and event photos to analysing guest feedback and media coverage. This allows brands to re-engage attendees, reach wider audiences, and demonstrate ROI with confidence.

Final thoughts – Ready to launch something extraordinary?

Planning a product launch is about creating a moment that tells your story, showcases your product, and builds real excitement. At SEVEN, we combine strategic thinking, creative storytelling and meticulous delivery to make sure every launch is unforgettable.

Get in touch with our team at hello@sevenevents.co.uk to talk about how we can bring your product launch to life. Let’s make your next big moment one to remember.

Planning a memorable and effective summer corporate event requires meticulous attention to detail, creativity, and strategic foresight. Whether you’re aiming to reward employees on an incentive trip, strengthen team cohesion, or impress clients, a well-executed event can leave a lasting positive impression. Here are some essential tips and creative event ideas to guide your planning process for your next summer event.

Define Clear Objectives

Start by establishing the primary goals of your event. Are you recognising employee achievements, launching a new product, or fostering team building? Clear objectives will inform every subsequent decision, from venue selection to program design and the impact on the audience. 

Understand Your Audience

Tailor the event to the preferences and expectations of your attendees. Consider factors such as age demographics, cultural backgrounds, and professional roles. For instance, while younger employees might appreciate interactive workshops, senior executives might prefer formal networking sessions. If there are a variety of demographics, consider combining different aspects of the event to each category. Getting this aspect right could be pivotal for the event’s success.

Set a Realistic Budget

Develop a comprehensive budget that accounts for all potential expenses, including venue rental, catering, entertainment, transportation and miscellaneous. Allocating funds appropriately ensures that essential elements are prioritised without unexpected financial overruns throughout the event planning process.

Choose the Right Venue

The venue sets the tone for your event. Select a location that aligns with your event’s theme, purpose and is accessible to all attendees. Outdoor venues can capitalise on pleasant summer weather, offering a relaxed atmosphere, while indoor venues provide more controlled environments suitable for presentations and formal gatherings. Venues that can accommodate both indoor and outdoor spaces are most effective, as there is more flexibility when creating the content, customer journey and entertainment elements, as well as providing a contingency for event organisers in the case of bad weather. 

Incorporate Creative Event Ideas

Infuse creativity into your event to make it memorable for your attendees:

• Themed Events: Design your event around a compelling theme, such as a tropical Hawaiian vibe or a classic summer festival, to create a cohesive and engaging experience.
• Interactive Workshops: Offer sessions where attendees can learn new skills or engage in team-building activities, fostering collaboration and personal development in a relaxed, fun environment. 
• Live Entertainment: Hire local bands, comedians, or motivational speakers to entertain and inspire your audience throughout the event, considering the preferences of those attending. 
• Culinary Experiences: Feature unique food and beverage options, such as gourmet food trucks or interactive cooking stations, to delight attendees. Whilst food is only a proportion of your event, it is vital that this is executed seamlessly and to a high standard to ensure guest satisfaction. 

Plan Ahead

Early planning is crucial, especially for summer events when venues and vendors are in high demand. Starting the planning process well in advance allows for better venue selection, vendor availability, budget management, creative ideas and ample time to address unforeseen challenges.

Engage Professional Event Planners

Collaborating with experienced event planning and management professionals, as well as corporate incentive travel planners can elevate your event to a different level. They bring expertise in logistics, vendor relationships, and creative design, ensuring a seamless experience and support along the way, leaving you the opportunity to enjoy the event in full force. 

Leverage Technology

Utilise event management software for tasks such as registration, scheduling, attendee communication and feedback surveys. Incorporate interactive elements like event-specific apps or live polls to enhance engagement and allow guests to immersive themselves into your event further. 

Prioritise Sustainability

Demonstrate corporate responsibility by implementing sustainable practices and working with suppliers throughout the process. This can include reducing waste, choosing eco-friendly venues, sourcing locally produced food and creating sustainable elements in the pre-event stage.

Gather Feedback Post-Event

After the event, solicit feedback from attendees to assess what worked well and identify areas for improvement. This information is invaluable for planning future events and ensuring continuous enhancement, bring your guests back to your events. 

By following these guidelines and infusing creativity into your planning process, you can orchestrate a summer corporate event that not only achieves your objectives but also leaves a lasting, positive impression on your attendees, ready for the next event. Contact us on hello@sevenevents.co.uk.