The brief
Just Eat were launching a new sector of their brand aimed at corporate clients called Just Eat for Business. The aim of this event was to showcase what the new service does, network with sales teams and sample the food options on offer. SEVEN had the problem of bringing these elements to life all under the same roof.
The details
SEVEN consulted their creative team to coin the event name ‘Just Meet for Business’ to reflect the networking aspect of the event.
The client wanted the setting to emulate an office environment to demonstrate how the concept works seamlessly in real life, so our team sourced a blank canvas venue in Shoreditch that was easily accessible for their target audience.
SEVEN then set to designing the branded elements and worked with the Production team to transform the venue and create an impact. Starting with a punch, the entrance showcased the Just Eat brand and key event day details with bespoke window vinyls, digital totem and a large LED screen leading guests into the main event space. The venue was then designed to reflect the customer’s journey. The setup started with an office area featuring ordering demos, packaging props and comfortable lounge seating. Guests then moved onto the five vendor stands serving a range of freshly served food from Greek cuisine to Indian street food with a circular bar in the middle. The journey finished with a catering area for guests to enjoy the food along with some networking.
SEVEN’s digital team helped to prepare the content in advance of the day and our onsite AV team supported Just Eat for Business to seamlessly execute the speeches and giveaways spread throughout the event.
Thank you, thank you, thank you. The event went beyond our expectations. It was very clear it was in the hands of professionals – you seamlessly brought the event to life. When are we doing the next one!