The brief
As part of TravelUp’s new “Up Yours” campaign”, TravelUp approached SEVEN to curate a brand activation experience in which passers-by at a major London train station could “Visit Florida” for a few minutes. The client wanted to create an immersive experience which would let London commuters escape the winter for the beaches of Florida.
The details
SEVEN sourced the location of the main concourse at Waterloo station and produced an immersive installation to gain brand exposure for both TravelUp and Visit Florida. The installation centralised around a VR experience in which guests could gain knowledge and insight into Florida as a destination by taking a journey through the highlights of the destination. The installation replicated a Florida beach scene by utilising canvas wrap and vinyl flooring with mounted heaters to bring the heat to London.
We are extremely happy with how everything went. We can’t fault the execution of the design and build and your professional organisation of the whole event.