Our Work Category: Incentive
Celebrating sales success in Zel am See
The brief
VW Ireland/Trade Link host an annual incentive to reward and recognise their 12 top sales staff. Being a predominantly male group and working within the automotive industry, the GP Ice Race in Zell am See was perfect unique experience to centre and incentive around.
The details
SEVEN worked closely with the client to create a bespoke programme with the race at the heart. The action-packed race fuelled itinerary also allowed for down time and activities away from the action, with a trip to the viewing platform 3029m above Salzburg!
Group dinners were planned encourage networking and team bonding and to celebrate all the success that achieved the trip.
Straight off the bat it all went incredibly well, it was a unique event for us, so uncharted territory therefore an amount of risk involved if the preparation had not been meticulous. The itinerary put together by yourselves in tandem with Marie Louise was excellent! and gave in my opinion, the perfect balance between activities and free time, and as always not all participants are avid fans of the main theme of the trip, further reason for additional activities and free time to be carefully thought out and planned.
Taking incentives to the next level
The brief
Our client, Skoda Ireland, relaunched their Dealer Principal Incentive trip for the first time in 5 years, and were looking for a programme that would wow with exciting activities as well as plenty of rest and relaxation. Skoda Ireland needed an agency partner who could help them inspire dealers as well as designing and managing a trip of a lifetime.
We proposed multiple destinations including luxury hotels, restaurants and exciting excursions, each ensuring a memorable and special trip. Once the destination of Lanzarote was chosen, our creative team came up with a range of exciting concepts to give the incentive its own identity. The client chose the ‘Next Level Club’, creating an exclusive winners club which dealers could aspire to join and whilst being incentivised. This shaped the communication strategy that we managed, from campaign launch and registrations, through to delegate comms and event delivery.
The details
Our expert team managed all logistics including group flights, transfers, accommodation and everything on the ground. The group stayed at the 5* luxury Hotel Fariones which was the perfect place to maximise downtime between activities. Their programme included many special and memorable experiences from a safari tour around the island visiting volcanic craters and wine tasting, to a luxury catamaran cruise and private sunset dinners overlooking the harbour. SEVEN levelled up the guest experience above and beyond expectations and took their trip to the next level.
All of the guests and I were blown away with the trip to Lanzarote, the fantastic venues you picked for us, the meticulous research done in advance and, most of all, the care that you took of all of the guests. Your professionalism and willingness to exceed expectations were incredible, thank you for an exceptional event and marking the various special occasions that we had for some of the travelling party. We look forward to working with you again and will have no hesitation in sharing our experience with others.
The ultimate couple’s incentive trip
The brief
Our client runs an annual Presidents Club for their top achieving employees each year. The trip alternates between a family’s trip or for the winner and a plus one. 2024 saw our trip for couples – they were looking for somewhere long-haul and the ultimate luxury for guests to enjoy. Hotels needed to be of the highest standard, whilst remaining in budget, and flight journeys need to be considered from multiple destinations such as Prague, Budapest, Paris, Rome and London.
This year marked a memorable reunion for our client’s annual event as they returned to Mauritius, building on the success of their 2018 couple’s trip. Opting for a more luxurious experience, they chose The Four Seasons, renowned for its lavish amenities and stunning ocean views, which set the stage for an unforgettable retreat.
The agenda was thoughtfully designed to blend relaxation with adventure. Guests embarked on a catamaran journey, where they were treated to a snorkelling experience among dolphins and turtles, marvelling at the underwater wonders of Mauritius. The thrill continued with a hike up the challenging, yet scenic, trails of Lion Mountain, offering panoramic views of the island’s lush landscape.
A local cookery class provided a delightful cultural immersion as attendees learned to craft traditional Mauritian dishes; a hands-on experience that was as educational as it was tasty. The adventure didn’t stop there; canyoning in one of Mauritius’ pristine nature reserves offered an adrenaline-pumping encounter with the island’s natural beauty.
Evenings were reserved for group dinners where guests could unwind and share stories from the day’s exploits. The downtime was ample, allowing everyone to soak up the serene environment and rejuvenate.
The event concluded with universal praise, rated ‘excellent’ by all attendees who cherished the rich blend of luxury, culture and adventure that only Mauritius could offer.
Very well organised and excellent communication. It was very clear on where to be and what we were doing. Service level was 10/10
Magic in Morocco
The brief
SEVEN were tasked with planning and delivering a once in a lifetime, exciting incentive trip for our client. EXA planned to take their top 20 performers across their business away to Marrakesh as part of their Top Achievers Club program. The programme had to inspire colleagues around the business and leave the lucky winners feeling blown away.
We worked closely with the client to understand what was important to their teams and to build a dream itinerary for those striving for a place. Through careful planning and a detailed site visit, we created an exciting, tailor-made itinerary which ensured the winners had a true taste of Marrakesh as well as a high-end, luxurious experience.
The details
Before the event, we built a bespoke registration page which was then used to rouse guest excitement by revealing snippets of the trip to the lucky winners in the lead up and allowed guests to select their personal preferences.
For accommodation, we sourced the brand-new Nobu Marrakesh, the first in Africa, for an exclusive stay. From the moment guests arrived, they were greeted with personalised hampers of Moroccan goodies as well as high tech gadgets. The programme was packed with unique activities and experiences including a sunrise hot air balloon, a local cooking class and guided tours of the colourful souks. The group were treated to an array of dining experiences from beautiful Moroccan palaces, and trendy rooftops, through to a special desert dinner with belly dancers, fire breathers and folk dancers.
The feedback from all the guests and the client was that it went above and beyond expectations. EXA was left with memories for a lifetime and is already looking ahead to future trips.
WOW, the bar has been set high for next year and beyond!