The brief
SEVEN were tasked with planning and delivering a once in a lifetime, exciting incentive trip for our client. EXA planned to take their top 20 performers across their business away to Marrakesh as part of their Top Achievers Club program. The programme had to inspire colleagues around the business and leave the lucky winners feeling blown away.
We worked closely with the client to understand what was important to their teams and to build a dream itinerary for those striving for a place. Through careful planning and a detailed site visit, we created an exciting, tailor-made itinerary which ensured the winners had a true taste of Marrakesh as well as a high-end, luxurious experience.
The details
Before the event, we built a bespoke registration page which was then used to rouse guest excitement by revealing snippets of the trip to the lucky winners in the lead up and allowed guests to select their personal preferences.
For accommodation, we sourced the brand-new Nobu Marrakesh, the first in Africa, for an exclusive stay. From the moment guests arrived, they were greeted with personalised hampers of Moroccan goodies as well as high tech gadgets. The programme was packed with unique activities and experiences including a sunrise hot air balloon, a local cooking class and guided tours of the colourful souks. The group were treated to an array of dining experiences from beautiful Moroccan palaces, and trendy rooftops, through to a special desert dinner with belly dancers, fire breathers and folk dancers.
The feedback from all the guests and the client was that it went above and beyond expectations. EXA was left with memories for a lifetime and is already looking ahead to future trips.
WOW, the bar has been set high for next year and beyond!