The brief
After a five-year hiatus, Škoda Ireland wanted to relaunch its Dealer Principal Incentive with a truly memorable experience that would re-engage its dealer network and inspire future performance. The programme needed to strike the perfect balance between exclusive experiences, relaxation and reward, creating a trip worthy of the achievement.
Working closely with the client, SEVEN developed a range of destination concepts before Lanzarote was selected as the ideal setting. From there, we created the event’s exclusive identity, ‘Next Level Club’—a premium winners’ programme designed to motivate dealers throughout the campaign. This creative concept formed the foundation of the entire delegate journey, from campaign launch and communications through to the onsite experience, ensuring every touchpoint reinforced the sense of achievement and exclusivity.
The details
Our expert team managed all logistics including group flights, transfers, accommodation and everything on the ground. The group stayed at the 5* luxury Hotel Fariones which was the perfect place to maximise downtime between activities. Their programme included many special and memorable experiences from a safari tour around the island visiting volcanic craters and wine tasting, to a luxury catamaran cruise and private sunset dinners overlooking the harbour. SEVEN levelled up the guest experience above and beyond expectations and took their trip to the next level.
All of the guests and I were blown away with the trip to Lanzarote, the fantastic venues you picked for us, the meticulous research done in advance and, most of all, the care that you took of all of the guests. Your professionalism and willingness to exceed expectations were incredible, thank you for an exceptional event and marking the various special occasions that we had for some of the travelling party. We look forward to working with you again and will have no hesitation in sharing our experience with others.