Our client, Skoda Ireland, relaunched their Dealer Principal Incentive trip for the first time in 5 years, and were looking for a programme that would wow with exciting activities as well as plenty of rest and relaxation. Skoda Ireland needed an agency partner who could help them inspire dealers as well as designing and managing a trip of a lifetime.
We proposed multiple destinations including luxury hotels, restaurants and exciting excursions, each ensuring a memorable and special trip. Once the destination of Lanzarote was chosen, our creative team came up with a range of exciting concepts to give the incentive its own identity. The client chose the ‘Next Level Club’, creating an exclusive winners club which dealers could aspire to join and whilst being incentivised. This shaped the communication strategy that we managed, from campaign launch and registrations, through to delegate comms and event delivery.
Our expert team managed all logistics including group flights, transfers, accommodation and everything on the ground. The group stayed at the 5* luxury Hotel Fariones which was the perfect place to maximise downtime between activities. Their programme included many special and memorable experiences from a safari tour around the island visiting volcanic craters and wine tasting, to a luxury catamaran cruise and private sunset dinners overlooking the harbour. SEVEN levelled up the guest experience above and beyond expectations and took their trip to the next level.
All of the guests and I were blown away with the trip to Lanzarote, the fantastic venues you picked for us, the meticulous research done in advance and, most of all, the care that you took of all of the guests. Your professionalism and willingness to exceed expectations were incredible, thank you for an exceptional event and marking the various special occasions that we had for some of the travelling party. We look forward to working with you again and will have no hesitation in sharing our experience with others.