Why Industry Expos & FAM Trips Are a Game-Changer for Event Agencies

Discovering the Best to Deliver the Best

Walking into an expo feels like stepping into a giant treasure trove of inspiration. Every stand brings something new: a venue we’ve not yet explored, a production partner with innovative ideas, or a supplier who instantly sparks our imagination.

By meeting suppliers face-to-face, we’re building genuine relationships, not just exchanging emails or browsing online listings. We ask questions, see products up close, and get a true feel for the people behind them. This means our supplier database grows not only in size, but in quality. We return with a refreshed pool of trusted partners, ensuring that when a client comes to us with a vision, we’re matching them with the best possible suppliers for their event, people we know, trust, and believe in.

Exploring Spaces Through FAM Trips

There’s something magical about stepping into a venue or walking round a new city rather than viewing it on a screen. FAM trips let us wander through spaces, imagine how a client’s event can unfold, and see the small details that don’t always show up in brochures.

We meet the on-site teams, understand the flow of the spaces and experience the atmosphere first-hand. That knowledge transforms the way we pitch ideas to clients. We’re not guessing; we’re guiding.

But our FAM trips don’t just stop in the UK, we regularly travel overseas to discover new destinations and keep up with the latest and very best places the world has to offer. Whether it’s exploring a buzzing city, uncovering a hidden coastal gem or stepping into a cutting-edge resort, these trips help us understand the destination from the ground up.

We’re hosted by the most experienced people in that region, local experts who know every secret corner, every standout venue and every unforgettable experience. Their insight means we’re not just visiting; we’re truly learning. We return with a deep understanding of what each destination can offer our clients, confident that we can match them with somewhere fresh, exciting and perfectly suited to their event organised via out recognition and incentive service.

With every FAM trip we complete, we add a new layer of knowledge to our toolkit, more destinations, more venues, more ideas ready to be brought to life.

Growing Together as an Industry

One of the most uplifting parts of attending expos and FAM trips is connecting with other agencies. We share stories, challenges and success moments that help us all grow. Hearing what others are doing inspires new thinking and keeps us collectively raising the bar.

It’s refreshing, motivating and a great reminder that we’re part of a wider community all striving for the same goal: delivering exceptional events. These conversations spark new ideas, new approaches and a renewed sense of excitement for the future of our industry.

Returning Recharged and Ready to Create

Every time we attend an expo or a FAM trip, we return with a spark, new energy, new connections and new possibilities for our clients. It’s more than research; it’s exploration. It’s how we stay fresh, informed and ready to deliver standout experiences.

By immersing ourselves in the latest venues, trends and supplier offerings, we’re making sure that when our clients dream big, we’re already one step ahead, ready to make it happen.

Frequently Asked Questions

Why do event agencies attend industry expos?

We attend expos to discover new suppliers, explore the latest event trends and build trusted relationships face-to-face. It helps us stay inspired and ensures we always bring fresh ideas and reliable partners to our clients’ events.

What is a FAM trip and why do event agencies go on them?

A FAM (familiarisation) trip is an opportunity for us to visit venues and destinations first-hand. Instead of browsing online or relying on brochures, we experience spaces in real life, meet on-site teams and understand exactly how an event would come to life there.

Do you travel overseas for FAM trips?

Yes, we regularly travel abroad to explore new destinations and keep up with the latest hotels, venues and experiences from around the world. These trips help us stay ahead of what’s new, exciting and perfect for our clients.

How does attending FAM trips benefit your clients?

Every trip helps us discover places that perfectly suit different types of events. We learn what works, what feels special and what will surprise and delight guests, so we can recommend destinations with confidence and creativity.

Do you meet other agencies on these trips?

Absolutely! Connecting with other agencies is one of the best parts. We share ideas, learn from each other and explore ways to make the industry even better together.

How often do you attend expos and FAM trips?

We attend them throughout the year, staying active and curious so our clients always benefit from the latest trends, top suppliers and most exciting destinations.

How do you choose which suppliers or destinations to work with after a trip or expo?

We look for partners who are passionate, reliable and aligned with our standards. If we’ve seen their work first-hand and we trust their quality, they often become part of our go-to network for client events.