Compelling content

Whether to nurture the company’s social networks, include photographs on the website or as a reference to the impact the event has on attendees, companies can take advantage of an event to create new marketing material.

To make the most of these opportunities during and after an event, we are giving you these tips to help you get the most out of the content of your corporate event:

1. Video production

Video production can be one of the most effective and practical marketing materials. Events often provide a large amount of information in a short time, so it is important to always be prepared to record what you need and take advantage of the highlights of the event for post event follow ups.

2. Live broadcast

Large events often attract potential participants from all over, however, not everyone who would like to attend can do so, whether due to cost, time, or because they live in another city.

Live streaming your event allows sessions and other activities to be shared with a wider audience. In fact, live streaming plays an important role in virtual and hybrid events, helping people around the world connect with each other.

This also opens the possibility of accessing this content at a later time, providing a potential marketing point to use directly after the event and in the future.

3. Strong content

To create strong content we need to understand the objectives before and take the time to be creative and obtain the necessary tools, technologies or equipment to develop the necessary information.

Events are one of the most powerful tools to generate interaction with your audience. Companies are seeking to continually innovate and adapt to deliver experiences that are not only impactful, but also relevant and sustainable in an ever-changing world.

We can help you maximise the impact of your next event with our comprehensive service offering. So, get in touch today to discuss your next event on hello@sevenevents.co.uk