Why Social Media Is a Game Changer for Event Promotion

The power of connection starts online

We’ve often noticed that thoughtful planning goes hand in hand with an engaged audience. At this point, social media marketing becomes important. It has become an essential element rather than an optional feature. By applying a sound social strategy, you can increase success at every part of organising an event, from announcing it to booking spots to adding to your post-event engagement.

We design events at SEVEN that people won’t soon forget, and social media helps us ensure they are widely shared and remembered.

The modern guest lives on their feed

For any product launch, corporate event, or yearly conference, your attendees will browse social media daily or more often. That’s how much time you have. When we use social media for advertising, we reach our customers directly by offering tailor-made information, looking at upcoming shows, and looking at behind-the-scenes moments and essential updates.

It is a unique opportunity that’s hard for people to turn down.

Building buzz before the big day

There’s a sweet spot in the run-up to any event where excitement is building but details are still under wraps. This is where social media shines. Teasers, countdowns, and speakers all help force engagement and build curiosity.

Our clients have found that even a simple video of the venue setup or a ballot asking, “What are you most excited for?” can get humans speaking and sharing. Suddenly, your event isn’t always simply visible—it’s being pointed out.

And that buzz? It spreads speedily.

Real-time moments make a real impact

When the event day arrives, we don’t stop. In truth, social media event marketing surely comes alive in real-time. Live updates, story takeovers, Instagram Reels, and branded hashtags all help capture the magic as it occurs.

We’ve helped customers share the entire event, from keynote highlights to backstage laughs, giving fans who couldn’t attend a taste of what they’re missing—and a motive to return next time. For people who are there, it provides another layer to the experience, turning moments into reminiscences that can be immediately shared.

Ensuring the discussion continues

Most people think the event is over after all the guests have left. For us at SEVEN, that is just the tip of the iceberg. Thanks to photos, reels, and testimonials on social media, we can keep our best memories alive. It’s a great way to thank your followers, share achievements, and give a sneak peek of the latest news.

The way you handle this stage determines how well you maintain ties and judge your progress. You’ll discover the most popular content, who participated, and how your message spread.

Results that matter in measurable ways

A great benefit of social media advertising is that everything can be monitored. You don’t need to guess if your email worked — the statistics show the results. Through impressions, clicks, reaching hashtags, and increasing followers, we know what improved our results and what to focus on next.

Besides the numbers, these insights give us and our clients new ways to improve their event promotions.

Social strategies, powered by SEVEN

We don’t stop at just making a few posts. The social strategies we develop at SEVEN are always based on your event goals and the brand you represent. If you require support with promoting the event, reaching out to more people, and saving content to use in the future, we are ready to assist.

With our event planning services, we make social media part of your journey from the very beginning. Want to see how we bring it all together? Explore our full range of services.

Let’s make your event the talk of the feed

Let’s chat if you’re looking to give your next event the spotlight it deserves. Whether it’s strategic social planning or on-the-day content creation, SEVEN is here to help you stand out and connect with your audience — long before the doors open and long after they close.

Get in touch at hello@sevenevents.co.uk, and let’s make your next event unforgettable — both online and in real life.