The brief
After a first successful hybrid kick-off event the year prior, Telefónica returned to SEVEN to repeat their annual event and looking to elevate the online experience.
The details
The key fundamental change for the hybrid event was the technology offering and event platform which SEVEN designed and built. Updates to the event application and online viewing platform meant that the viewer experience for the event felt fresh and new.
Guests within the venue at IET Savoy Place had access to the event app and those logging in remotely had access to the online web portal. Which meant that all attendees no matter their location could participate fully in the day.
Aswell as the online attendees we had teams viewing on mass in both Belfast and Edinburgh with a two-way link bringing the satellite offices live to the main venue.
Utilising the new event application offering meant an improved user interface experience which resulted in a higher level of engagement across the virtual event analytics. The numbers of interactions across the across the platform increased dramatically.
I’d like to say a huge thank you to you and your team. The event was a massive success and the feedback has been great from everyone – regardless of whether they were there in person or watching online. There have been a number of comments about how slick and professional the production was and everyone was impressed with how smoothly it all ran – especially the sections where we linked to the offices and brought in the two remote winners. So, thank you for delivering such a great event – and in such a short turnaround (one day I won’t have to add that last bit!).