The brief
After taking part in a rigorous tender process, we were appointed by Sophos to manage the end-to-end delivery of their UKI Partner Conference which was to be hosted in the city of Manchester for 450 people. This annual event brings together Sophos customers and prospects for a two day event, aiming to deliver both networking opportunities and education on products.
The details
The initial steps were to source an impactful venue for the two-day conference which had adequate branding opportunities and enough space for the main plenary, 4 breakouts and a large space for catering and networking. Victoria Warehouse was selected which is a unique blank canvas venue with an industrial feel.
SEVEN transformed the entire space to reflect the “evolve” theming with an advanced audio-visual build which featured branding throughout the entire venue, plenary space stage design and execution, and an exhibition, breakouts and networking area build. For attendee logistics, SEVEN arranged for guests to be split across the four hotels based on client category and exec level.
The event kicked off with an opening session at the Victoria Warehouse, before guests headed off to the Imperial War Museum for the welcome reception. This was then followed by a full day conference and party, where the plenary space was transformed complete with a laser quest dome, LED ping pong, street food, cocktail bar and a showstopping LED drummers’ performance.
I honestly think that was the best UKI event I’ve been to in my 6 years here. Outstanding work by the event team, great speaker and the venue, while I must confess I was nervous about the logistics of such a large event, it turned out to be brilliant. Great job everybody!