The brief
As part of TravelUp’s bold “Up Yours” campaign, the brand partnered with SEVEN to create an immersive activation that brought a taste of Florida to the heart of London. The objective was to surprise and delight commuters by transforming a busy train station into a tropical escape, giving passers-by the chance to swap the winter chill for the sunshine, sights and sounds of the Sunshine State, if only for a few moments.
The details
SEVEN secured a prime location within London’s Waterloo Station and transformed the concourse into an immersive Florida-inspired destination. Designed to stop commuters in their tracks, the activation centred around an interactive VR experience that transported guests through Florida’s most iconic attractions, inspiring them to discover everything the destination has to offer.
To complete the illusion, the space was transformed into a tropical beach scene using bespoke scenic elements, branded graphics, realistic flooring and ambient heating, creating a sensory experience that brought the warmth and atmosphere of Florida into the heart of London.
We are extremely happy with how everything went. We can’t fault the execution of the design and build and your professional organisation of the whole event.