The brief
Our client wanted to bring Abu Dhabi to the UK to showcase what the destination has to offer. By running the event in the UK, they wanted the setting to be quintessentially British, but also incorporate Abu Dhabi so the tour operator guests could return to their offices and sell the destination to potential clients. The event needed to be memorable and showcase Abu Dhabi as the hot destination to be.
The details
Bringing camels to Coworth Park is definitely an example of where SEVEN thought outside the box to give an impact and taste of the destination from the first touch point. As we had exclusive use of Coworth Park for the event, it gave an opportunity to be creative with the space and really bring Abu Dhabi to life in a quintessentially British location. The meeting rooms were transformed with high-end AV equipment, from spherical screens around the room, to simple uplighters transforming the look of the space, with content on the screens changing throughout.
Activities were incorporated during the program to break up the 1-2-1 meetings such as learning about Abu Dhabi coffee, making your own perfume scent, experiencing birds of prey, and also watching a game of traditional polo on the horse-polo fields at Coworth Park. The event also included unique lunches and dinners throughout the three-day showcase. This gave an opportunity to be creative with the catering, showcasing local cuisine, whilst also adding entertainment elements from Abu Dhabi.
Just wanted to say a massive ‘Thank you’ to everyone involved in organising the Showcase! I would have to say, probably one of the best Showcases I have ever attended. Everything was so well organised and filled with so many amazing details and surprises.