Make Your Next Incentive Magical in Marrakech

Why Marrakech?

Marrakech strikes the perfect balance between tradition and modern flair. One minute you’re winding through the colourful souks or exploring centuries-old palaces, and the next you’re stepping into a luxury resort or contemporary event space. Whether it’s a dinner under the stars in the Agafay Desert or a relaxed tea making session in a charming riad, the city offers something unique at every turn. It’s a place that makes events feel truly special.

Marrakech offers a range of activities that can cater for all attendees and objectives. Below are 3 activities that we selected on our recent site visit for an upcoming incentive.

Hot Air Ballon Ride

This is a bucket-list experience that we believe adds a real wow factor to your incentive trip. In Marrakech, this experience always takes place during sunrise. While it is an early start for your guests, we guarantee it’s worth it. SEVEN will arrange for you to be picked up from your hotel and taken to a beautiful base camp, where you can get signed in and of course enjoy a cup of Moroccan tea. The great thing about Marrakech is that they have so many different size hot air balloons meaning that we can accommodate most group sizes. If you were looking for that extra wow moment, we can also help you with branding the balloon with your company logo or tagline. The group will watch the hot air balloons come to life, once ready to go the group will jump into the baskets and take off into the sky.  . As you gently drift above the city and out over the desert, the views of the Atlas Mountains and surrounding landscapes are absolutely breathtaking. It’s peaceful, surreal, and completely unforgettable. After landing, guests are treated to a traditional Berber breakfast, rounding off a truly magical morning.

Atas Mountain Hike

If your team’s up for a bit of adventure, hiking in the Atlas Mountains is a game-changer. Just an hour or so from Marrakech, you’ll swap city streets for trails, sweeping valleys, and snow-capped peaks in the distance. It’s the kind of place that makes you feel small in the best way. You’ll pass through Berber villages, cross mountain streams, and maybe even spot a few goats climbing the terrain with you. Whether it’s a half-day trek or a full-on mountain mission, it’s a proper escape—and the kind of shared experience that sticks with people long after the trip’s over. Finish the trek at a luxury garden with a well-deserved BBQ lunch and refreshing dip in the pool, while still admiring the mountains you just tackled.

Visit the Souks

Here at SEVEN, we love to make sure the experiences we are putting forward really showcase the destination you are in and give you an understanding of life in that location. Exploring the souks of Marrakech is one of those experiences that sticks with you. The energy, the colour, the chaos—it’s like stepping into another world. Organising this as an activity means we can organise a guide for you who really know there way round, and will introduce you to 6 century-old artisans: Zellij, Herbalist, Pastry Chef, Cabinetmaker, Pasterer, Babouchier.

At SEVEN, we understand that every company and team is unique. With our incentive travel service we will work closely with you to design a bespoke incentive travel itinerary that aligns with your company culture, goals, and budget. We don’t just book trips; we craft unforgettable experiences, drawing on our own first-hand knowledge and expertise. Get in touch today to plan your next unforgettable incentive trip.