Privacy Policy

This policy provides information about how we use and share personal data relating to our business contacts and their representatives. It answers the following questions:

1. Who are we and how can you contact us?

We are Group Se7en Events, part of Seven Capital Plc (our Group), which is a group of companies. The registered address is 97 Park Lane Mayfair, London, W1K 7TG. Our Group companies independently control data about our business contacts and their representatives. For an up-to-date list of our trading companies, please contact our Data Protection Officer or our Legal Team at:

Post: Legal Department, Seven Capital, 112 Colmore Row, Birmingham, B3 3AG

Email: Pam@sevencapital.com / Debra@sevencapital.com

Tel: 0121 233 4433

You can contact us about issues relating to personal data, including the contents of this notice, by any of the following methods:

Post: Laura Fielding, Data Protection Officer, Seven Capital, 12 St Paul’s Square, Birmingham, B3 1RB

Email: customerserviceteam@sevencapital.com

Tel: 0121 296 1548

2. What do we use personal data for?

This section explains the purposes for which we use personal data about our business contacts and their representatives. More detail about the types of personal data that we might use for these purposes can be found in section 4 below.

Marketing

We use personal data for marketing purposes. This includes informing you about products and services that we think may be of interest to you and providing you with related materials such as news items and blog posts.

We will only make contact with you for marketing purposes by email if you have given us your consent to do so or if we have a legitimate interest in doing so (to develop our products/services and grow our business). However, we might also contact you for marketing purposes through other channels such as by telephone or post unless you specifically request us not to. You might also be contacted through any channel for other communication purposes – for example, if you have purchased an event we will contact you to ensure you are updated with progress.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a purchase, product/service experience or other transactions.

Relationship management

We use personal data for relationship management purposes. Relationship management is the ongoing maintenance of our relationship with our clients and their representatives. This could include activities such as letting you know about product launches, build updates, inviting you to events and webinars or dealing with your enquiries. We will only make contact with you for marketing purposes by email if you have given us your consent to do so or if we have a legitimate interest in doing so (to develop our products/services and grow our business).

Providing services

Sometimes we might need to use your personal data to provide you with information, services and facilities that you have asked for. We will do this for the performance of a contract we have with you, for our legitimate interests (in supporting our clients in their search for third party providers), or on the basis of your consent.

Monitoring and improving our websites

We use information such as how different people navigate around our websites, how long they spend on particular pages, whether they download any of our content in order to help improve the user experience of our websites. This is necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

3. What are our legal grounds for handling personal data?

We will ask for your consent where necessary to make contact with you by email for marketing purposes. You can withdraw that consent and ask us to delete your information at any time – please see section 9.

The United Kingdom’s data protection law also allows the use of personal data where the benefits (or “legitimate interests”) of doing so outweigh the possible negative implications for the relevant individuals. These are the grounds on which we usually rely when we use your information for anything other than making contact with you by email for marketing purposes. If you object to us using these grounds you can do so at any time as explained in section 9

The benefits that are being pursued are:

Interest	Explanation
Marketing	We have an interest in promoting our products and services to our clients and potential clients.
Helping people learn about products and services that might be of use to them	Other people have an interest in learning about products and services that they might find useful.
Understanding our clients and potential clients	We have an interest in learning about our clients and potential clients so that we can better understand what products, services and information could be of interest to them.
Running a business	We have an interest in running our business and we process information where necessary to do so.

In some circumstances, we may have other grounds to process personal data. These are set out in the following table, along with examples of the circumstances in which they might apply.

Grounds	Examples
Necessary for performance of a contract with the relevant individual, or to take steps for entering into a contract.	If you purchase a property, it will often be necessary for us, our legal representatives to use your details to ensure the processing of the sale and that you are kept up to date throughout the build process.
Necessary in order to comply with a legal obligation.	Regulators, government bodies and courts have powers to order us to provide information and, like any other organisation, we sometimes have to comply with their requests.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or