The brief
Following a year of significant growth and acquisitions, Telefónica Tech needed its annual kick-off conference to unite colleagues from across the newly expanded business. The brief was simple: ‘Make it bigger, bolder and brighter.’ Working closely with the client, SEVEN designed and delivered an immersive conference experience that celebrated success, strengthened team connections and provided the perfect launchpad for the year ahead.
The details
Working closely with the in-house event, brand and communications teams SEVEN developed the ‘Transforming Together’ event strategy, visual creative direction and content plan.
With the significant growth of the event and the inclusion of partner exhibitions there was a desire to reflect this in venue choice. Selected the Elizabeth Hall on the Southbank for its location, and architectural appeal and auditorium which complimented the event messaging and focus for the event
Taking place over a full event day our 500 guests. The attendees had breakfast prior to the opening sessions, Partner exhibition & lunch. The afternoon session was in the main auditorium and then an evening drinks reception with views of the Thames.
SEVEN managed the content on the impressive and bespoke 8m screen. Responsible for the opening video moments, content management tracking our team of graphic designers, project managers and technical support teams.
With a new focus on the event delivery on stage we arranged for the for Telefónica Tech presenters, to feel confident with the increased audience though rehearsals off-site and on-site with an uplift in presentation technology.
“Hi Team, We made it to the end of the week, and wow, what a week it has been! I couldn’t let it finish without sending you a message to thank you for the huge efforts from each and every one of you, and the rest of the team, to pull off the most incredible Kick Off event it was “the best event we have ever staged.”