The brief
Each year, SEVEN designs and delivers our client’s flagship European sales incentive programme, rewarding top performers with an unforgettable experience.
For this edition, we created a luxury incentive across the spectacular Côte d’Azur, combining exclusive Monaco Grand Prix hospitality with some of the region’s most iconic experiences. From private helicopter arrivals into Monaco and Michelin-starred dining to sailing the Mediterranean and exploring picturesque Provençal villages, every moment was carefully curated to surprise, reward and inspire.
The details
Designed to balance luxury, adventure and authentic local experiences, the four-day itinerary immersed guests in the glamour of the Côte d’Azu from the moment they arrived. The experience began in spectacular fashion with private helicopter transfers from Nice Airport into Monaco, offering breathtaking aerial views of the Côte d’Azur before guests arrived at the exclusive Caravelles Terrace for VIP Monaco Grand Prix hospitality. Exceptional cuisine, premium service and unrivalled trackside views set the tone for an unforgettable incentive.
The following days showcased the diversity of the Côte d’Azur, with a private catamaran cruise to Saint-Jean-Cap-Ferrat, beachside dining at Plage de Passable and an exceptional Michelin-starred dinner at Alain Llorca. Guests also embarked on a Citroën Méhari rally through the Provençal countryside, visiting Grasse, Antibes and the renowned Fragonard Perfume Factory, with plenty of opportunities to experience the region’s culture and charm.
The incentive concluded with an elegant evening in Monaco, where guests enjoyed dinner at the legendary Café de Paris before trying their luck at the iconic Monte-Carlo Casino. The final morning offered time to explore the vibrant streets of Nice before departing.
The result
The programme delivered an unforgettable reward that celebrated success while showcasing the very best of the Côte d’Azur. It achieved exceptional feedback, with every element of the post-event survey receiving the highest possible 5/5 rating from attendees. The experience further cemented that the incentive as one of our client’s most aspirational employee reward programmes.
An experience with impact in mind
Sustainability was considered throughout the planning and delivery of the programme, from tracking the event’s carbon footprint through TRACE to making considered choices across travel, accommodation, catering and the wider guest experience.
The event generated a tracked footprint of 7.51 tCO₂e, with travel accounting for the majority of emissions. Following the event, the full footprint was offset through Ecologi by funding a carbon removal project, alongside the funding of 50 UK trees.
The trip was amazing; everything was beyond expectations. The organisation, the hotel, program, meals and the brilliant guides. Thanks a lot for a such special trip.