WiredScore came to be SevenEvents to organise an event which would communicate their emergence into the Middle Eastern market starting with Qatar, the United Arab Emirates, and Saudi Arabia. SevenEvents had previous exposure with launching the brand within the APAC market. To announce our entry to the region, they wanted to host a launch event in Dubai with approximately 70 in-person attendees made up of key clients, APs, and government representatives. The events consisted of a half day afternoon conference in which SevenEvents worked closely with trusted local suppliers to manage the build of an intricate set followed by a drinks reception with bespoke WiredScore themed desserts and cocktails.
“What a fantastic event! All of our senior management agree this was the most successful launch ever”